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Main contents

Welcome to Tourism Victoria’s corporate site

Your window to tourism and travel industry news, advice and resources.

Open for Business: A comprehensive guide to crisis management for tourism business

Developed in response to impact of the severe bushfires of 2009, Open for Business is a toolkit that helps Victorian tourism businesses get organised so they can recover more quickly from any emergency incident. More

Being Bushfire Smart this Summer

International and domestic visitors are being advised to follow simple bushfire safety tips to ensure their visit to regional Victoria this summer is safe and enjoyable.  More

Tourism Excellence

Tourism ExcellenceTourism Excellence is a series of modules designed to help tourism businesses and destinations get the best from their workforce, deliver the best possible visitor experience, grow tourism by working together, and ensure a sustainable industry. More

Victorian Tourism Awards

Victorian Tourism AwardsThe Melbourne Airport 2009 Victorian Tourism Awards were held on Monday 16 November, find out who the winners are on the Awards website.

Online Tourism E-Kit

Learn how to market yourself online with a series of free, downloadable tutorials for tourism operators. The tourism E-Kit covers everything from the basics of developing a good website to more complex issues such as search marketing and online product distribution. More

Latest Victorian visitor results

According to the September 2009 International Visitor Survey results international overnight visitation to Victoria increased by 1.0% to 1.5 million visitors for the year ending September 2009, while international visitor expenditure grew by 11.8% to $3.8 billion.

There were 5.3 million interstate overnight visitors to Victoria for the year ending September 2009, a decrease of 2.4% over the previous year according to the September 2009 results of the National Visitor Survey. Victoria faired better than the national average (-6.9%) and that of key competitors New South Wales (-10.3%) and Queensland (-6.7%), all experiencing declines in interstate visitors.

For more on our research data see the Facts and Figures section.