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Welcome to Tourism Victoria’s corporate site
As the Victorian Government’s lead tourism agency, we provide a foundation for industry growth. With strong research, policy, strategy and aviation platforms, we’re building a framework for greater commercial reach. And with seed investment and infrastructure we’re enabling industry to venture into new territories.
This is our corporate website which features latest industry resources, news, publications and media releases. If you are looking for visitor information, please visit our consumer site visitvictoria.com.
Latest updates, facts and figures
International Visitor Survey results, year ending December 2011
International overnight visitors to Victoria increased by 6.7% to a record 1.76 million for the year ending December 2011, driven by strong growth in both Melbourne (+6.7% to 1.65 million) and regional Victoria (+5.7% to 342,200). China became the largest source of international overnight visitors to Victoria in the year ending December 2011, overtaking New Zealand.
International visitor expenditure in Victoria in the year ending December 2011 grew by 9.4% to a record $4.3 billion, above the national average (+3.7%). More
Domestic Visitation results, year ending December 2011
The recovery in domestic overnight visitors continued in Victoria (+7.2% year-on-year) and nationally (+3.5% year-on-year) in the year ending December 2011, with overnight visitor numbers to and within Victoria returning to levels above the year ending December 2008. Melbourne continued to attract record numbers of interstate overnight visitors, ahead of other capital cities, attracting 4.3 million interstate visitors in the year ending December 2011.