Environmentally Sustainable Tourism Strategic Plan

Victoria's Environmentally Sustainable Tourism Strategic Plan (945 kb) has been released and outlines environmental sustainability directions for the industry.

New Daylesford Campaign Launched

Daylesford. Lead a Double Life. forms Phase 9 of Tourism Victoria’s successful Jigsaw campaign and showcases Victoria as the leading Australian destination for spa and wellbeing experiences. More

Click here to see the advertisement.

Tourism Excellence

Tourism Excellence is a series of modules designed to help tourism businesses and destinations get the best from their workforce, deliver the best possible visitor experience, grow tourism by working together, and ensure a sustainable industry. More

Victorian Tourism Awards

The Melbourne Airport 2009 Victorian Tourism Awards were held on Monday 16 November, find out who the winners are on the Awards website.

State Government Arms Tourism Operators with Crisis Essentials

‘Crisis Essentials’ guide has been released and aims to assist tourism businesses to prepare, respond to and recover from crisis events. More

Victorian Holiday Offer

The Victorian Holiday Offer program offers a limited number of free short breaks (accommodation only) to those who were affected by the bushfires. More

Online Tourism E-Kit

Learn how to market yourself online with a series of free, downloadable tutorials for tourism operators. The tourism E-Kit covers everything from the basics of developing a good website to more complex issues such as search marketing and online product distribution. More

Latest Victorian visitor results

According to the June 2009 International Visitor Survey results international overnight visitation to Victoria remained stable with 1.5 million visitors for the year ending June 2009, while international visitor expenditure grew by 10.8% to $3.6 billion.

There were 5.4 million interstate overnight visitors to Victoria for the year ending June 2009, an increase of 0.3% over the previous year according to the June 2009 results of the National Visitor Survey. Expenditure by interstate overnight visitors also increased (0.4%) to $3.6 billion for the year ending June 2009.

For more on our research data see the Facts and Figures section.