Welcome to Tourism Victoria’s corporate site
As the Victorian Government’s lead tourism agency, we provide a foundation for industry growth. With strong research, policy, strategy and aviation platforms, we’re building a framework for greater commercial reach. And with seed investment and infrastructure we’re enabling industry to venture into new territories.
This is our corporate website which features latest industry resources, news, publications and media releases. If you are looking for visitor information, please visit our consumer site visitvictoria.com.
Motorcycle Tourism Strategy
The Motorcycle Tourism Strategy 2013 - 2016 seeks to boost visitation, particularly in regional Victoria, by leveraging our state's position as Australia's premier destination for motorcycle touring. The strategy has been developed by Tourism Victoria in partnership with the Department of Transport, with input from other key industry groups. More
Point Nepean National Park Master Plan and Quarantine Station
The Victorian Government has released the Point Nepean National Park Master Plan and will run a commercial Expression of Interest to seek private sector investment in the historic Quarantine Station precinct. Developed after a number of years with extensive community input, the Master Plan will be a key document in supporting a commercial process for securing private sector investment at the Point Nepean Quarantine Station site. More
New guidelines for tourism investment opportunities in national parks
The Victorian Government is working to enable environmentally appropriate investment in national parks to help grow the tourism sector. More
Registrations open for 2013 Tri-State Famil and Workshop
Registrations are now open for the 2013 Tri-State Famil and Workshop, an important platform to educate, update and inspire the New Zealand travel industry on Victorian destinations and products. Taking place in Melbourne from 19 to 21 August 2013 the Tri-State, hosted by Tourism Victoria in partnership with Destination New South Wales and Tourism and Events Queensland, will be attended by approximately 100 retail, wholesale and corporate travel agents from throughout New Zealand. Taking place at the Melbourne Cricket Ground, the event will include a two day workshop as well as pre and post touring programs.The workshop is a cost effective way for product to have scheduled appointments with a large number of New Zealand travel professionals. More information and register
Information about 'Vic Tourism' letter
Tourism Victoria would like to notify operators about a letter and invoice that is currently circulating in Victoria. It has come to our attention that some Victorian tourism operators are receiving a letter from victourism.com.au, together with an invoice asking for payment of a 12 month listing on a Vic Tourism site.
victourism.com.au and Vic Tourism are not related in any way to Tourism Victoria.
The letter from Vic Tourism is not from Tourism Victoria nor does Tourism Victoria ever send Tax Invoices for visitvictoria.com listings by mail.
Latest updates, facts and figures
Domestic Visitation results, year ending December 2012
Victoria experienced growth in domestic overnight expenditure (+4.3% to $10.3 billion), visitors (+1.9% to 18.0 million) and nights (+4.6% to 55.9 million) in the year ending December 2012. Growth in all three was ahead of New South Wales, while growth in expenditure and nights was ahead of the national average. Nationally, overnight expenditure grew 3.4%, visitors grew 3.6% and nights grew 4.1%. Visitor numbers to all states and territories increased year-on-year.Domestic daytrip expenditure (+12.9% to $4.6 billion) and visitors (+8.5% to 45.5 million) to Victoria continued to grow strongly, ahead of the national average. More
International Visitor Survey results, year ending December 2012
International overnight visitors to Victoria increased by 3.8% to 1.82 million for the year ending December 2012. Over the period ending December 2008 to December 2012, international overnight visitors to Victoria have grown at an annual average rate of 5.3%, outperforming the national average (+2.4% p.a., and growth for all other states and territories.
International visitor expenditure in Victoria in the year ending December 2012 grew by 2.2% to $4.4 billion. International visitor expenditure grew in both Melbourne (+2.2% to $4.1 billion) and regional Victoria (+2.3% to $340 million). More