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Welcome to Tourism Victoria’s corporate site

As the Victorian Government’s lead tourism agency, we provide a foundation for industry growth. With strong research, policy, strategy and aviation platforms, we’re building a framework for greater commercial reach. And with seed investment and infrastructure we’re enabling industry to venture into new territories.

This is our corporate website which features latest industry resources, news, publications and media releases. If you are looking for visitor information, please visit our consumer site visitvictoria.com.

Latest updates, facts and figures

International Visitor Survey results, year ending September 2011

International overnight visitors to Victoria increased by 9.1% to 1.74 million for the year ending September 2011, driven by strong growth in both Melbourne (+9.4% to 1.63 million) and regional Victoria (+8.1% to 337,400).

International visitor expenditure in Victoria in the year ending September 2011 grew by 9.0% to $4.2 billion, above the national average (+3.9%). More

Domestic Visitation results, year ending September 2011

Victoria outpaced national growth in domestic overnight expenditure, reflecting stronger growth in visitors and nights. Domestic overnight expenditure in Victoria increased 4.8% to $9.0 billion in the year ending September 2011, while visitors increased 6.0% to 16.6 million and nights increased 2.3% to 51.1 million. Growth in expenditure by overnight visitors was influenced by both Melbourne (+1.8% to $4.8 billion) and regional Victoria (+8.8% to $4.2 billion).

The recovery in domestic overnight travel continued in Victoria (+6.0% year-on-year) and nationally (+4.2% year-on-year) in the year ending September 2011, in the context of continued appreciation in the Australian dollar and strong competition from outbound routes. More