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Main contents

Welcome to Tourism Victoria’s corporate site

Your window to tourism and travel industry news, advice and resources.

1000 reasons to vote for your best tourism experience

Victorians have the opportunity to cast their vote to determine the winners of two new People’s Choice awards in this year’s RACV Victorian Tourism Awards. Voters will have the chance to win one of three $1000 RACV Travel vouchers. Read the media release or see racv.com.au/travel

Overseas visitors keep spending in Victoria

Tourism Research Australia’s latest International Visitor Survey showed spending by international overnight visitors to Victoria has reached an all-time high, with visitors from across the globe parting with a record $3.9 billion in the year to June 2010. Read the media release

Tourism Excellence

Tourism ExcellenceTourism Excellence is a series of modules designed to help tourism businesses and destinations get the best from their workforce, deliver the best possible visitor experience, grow tourism by working together, and ensure a sustainable industry. More

RACV Victorian Tourism Awards

VTA LogoAchieving an accolade in the RACV Victorian Tourism Awards will give your business a valuable marketing advantage. More

Online Booking Program

Consumers want to purchase tourism products online, in real time, all the time. To increase the number of operators offering online booking we have launched the Online Booking Made Easy guide. More

Latest Victorian visitor results

International visitor expenditure in Victoria grew by 7.5% to $3.9 billion, outperforming growth by key competitors New South Wales (-1.2%) and Queensland (-3.5%) and the national average (+1.0%) achieving the highest recorded expenditure for the State. Growth in international overnight visitors and nights in Victoria outperformed New South Wales, Queensland and the national average for year ending June 2010, also reaching the highest numbers for the State on record, despite a year heavily influenced by the global financial crisis and its repercussions.

The latest National Visitor Survey results show that Victoria recorded a 2.0% increase in domestic visitor nights for the year ending March 2010, outperforming the national average (-1.3%). However, both domestic overnight visitors and expenditure in Victoria declined. Over the same period domestic daytrip visitation to and within Victoria increased by 10.7% to 38.3 million daytrips, outperforming the national average (+8.7%).

For more on our research data see the Facts and Figures section.