Who we are

As the Victorian Government’s lead tourism agency, we provide a foundation for industry growth. With strong research, policy, strategy and aviation platforms, we’re building a framework for greater commercial reach. And with seed investment and infrastructure we’re enabling industry to venture into new territories.

What we do

As your partner, we share our resources and deep industry knowledge to grow businesses. With creative campaigns we provide a platform for far reaching market exposure. And our industry networks foster collaboration – supporting businesses to etch out new ground.

Our mission

We see Victoria’s diversity – our arts industry, our affinity with sport, our food and wine, culture, our raw natural beauty, and our international urban style – as an incredible asset. And as Victoria’s dedicated tourism agency, we’re inspired to promote our state, to attract more visitors and create greater economic opportunities for our partners. Our work encourages Australia, and the rest of the world, to experience everything Victoria has to offer.

• Tourism Victoria Structure
• Our Role
• Our Brand
• Contact Us