Tourism Victoria's Board is responsible for good governance and providing strategic direction for the organisation.

Chairman – Dr Janine Kirk AM

Janine Kirk is the Chief Executive of the Prince’s Charities Australia.  She was previously a Partner at Ernst & Young, responsible for establishing and leading the Victorian Government and Public Sector practice for the firm and was Leader, Community for Oceania. Dr Kirk was also Chief Executive Officer of the Committee for Melbourne and Chairman of the Melbourne Convention and Visitors Bureau.

Dr Kirk is also the Chairman of the Melbourne Prize Trust, Chairman of the Australian Regenerative Medicine Institute Leadership Advisory Board, a founding Director of the Conversation Media Group, an Ambassador for the Australian Community Foundation and is a founding Director of the Melbourne Forum.

She was awarded an AM in the Queen’s Birthday Honours List in 2004 for services to the city of Melbourne and to child welfare organisations.

Dr Kirk was first appointed to the Tourism Victoria Board in 2007 and as Chairman in 2008.

Ms Janelle Boynton

Janelle Boynton is the owner of Boynton Feathertop winery.  Ms Boynton brings extensive experience to the Tourism Victoria Board as she has been instrumental in working with the local community and the tourism sector to grow tourism in Victoria’s High Country region.

Ms Boynton has shown her ongoing commitment to the tourism industry through her important proactive work as the Chairman of the Victorian Food and Wine Tourism Council and North East Valleys Food and Wine.

Also, Ms Boynton brings considerable experience across different vocations, which have helped to shape her career, including project management of many state and local government architectural projects such as Wodonga City Council Public Library and Arts Space and La Trobe University Soccer Pavilion.

Ms Boynton was appointed to the Tourism Victoria Board in 2008 and reappointed in 2011.

Mr Christopher Brown

Christopher Brown was Managing Director of the Tourism and Transport Forum (TTF) from 1992 to 2011.  He is also the founder and Deputy Chair of Infrastructure Partnerships Australia (IPA), a founding director of the Greater Sydney Partnership Ltd, and co-Chairman of the UN World Tourism Organisation (Business Council).

Mr Brown is also a Trustee of Melbourne-based industry superannuation fund LUCRF Ltd, Fellow of the AICD, and was a member of the steering committee that drove the National Long Term Tourism Strategy.

Mr Brown was appointed to the Tourism Victoria Board in 2010.

Mr Brian Cook

Brian Cook is one of Australia's most respected sporting administrators, and the Chief Executive Officer of the Australian Football League (AFL) Geelong Football Club.

During his tenure at Geelong, Mr Cook has over hauled the club's business operations and overseen a dramatic transformation in the club's finance to lead the club back to financial well being.  In 2007, 2009 and 2011, Geelong secured the AFL Premiership and under his management the club has signed a raft of new corporate partners and secured the redevelopment of Skilled Stadium.

During his nine years as Chief Executive Officer of the West Coast Eagles Football Club, Mr Cook helped quadruple their membership and increase revenue three fold. 

Mr Cook was appointed to the Tourism Victoria Board in 2008 and reappointed in 2011. He is also a member of the Risk and Audit Committee.

Mr John Mitchell

John Mitchell is the owner and Managing Director of Montalto Vineyard and Olive Grove at Red Hill. He is also the former Chairman of Mornington Peninsula Tourism.

He has had substantial commercial business experience, including the following roles; International Marketing Director, Nabisco Biscuits, with operations in 45 countries; Chairman of food businesses in 12 provinces of China; General Manager, Nabisco Australia; and Managing Director, Plumrose Australia.

Mr Mitchell’s main focus now is the promotion of Montalto and the Mornington Peninsula Region to international and domestic markets. 

Mr Mitchell was appointed to the Tourism Victoria Board in 2007 and reappointed in 2010.

Mr Craig Opie

Craig Opie has been actively involved in the tourism and hospitality industry for nearly 30 years.

He was the Managing Director of two of Melbourne's iconic attractions, the Colonial Tramcar Restaurant and Eureka Skydeck, and has owned and operated several other tourism and non-tourism related businesses.  He is also a current Committee Member of the Moonee Valley Racing Club and a Board member of Public Transport Victoria. He is a former member of the Victorian Government’s Small Business Advisory Board.

Mr Opie was appointed to the Tourism Victoria Board in October 2011.

Ms Wendy Smith

Wendy Smith has considerable experience in the tourism industry through several ventures. For nearly ten years she owned and operated a large accommodation property through which she has developed a strong understanding of the European and Asian inbound travel markets.

Ms Smith has also developed a range of adventure and accommodation products with International and Australian Universities.

Ms Smith is a former Member of the Victoria Parliament from 1996 to 2002. In this time she chaired several Government committees, including the Grand Prix Business Opportunities Task Force. She was also the Shadow Minister for Small Business and Information Technology.

Ms Smith also has considerable experience in local government, serving as a Councillor for the City of Kew from 1983–1988. She is also the founding Chair and Director of the Silvan Foundation, which funds scholarships to assist disadvantaged students complete their secondary education.

Ms Smith was appointed to the Tourism Victoria Board in 2011. She is also a member of the Risk and Audit Committee.

Ms Alla Wolf-Tasker AM

Alla Wolf-Tasker AM is the Managing Director, Executive Chef, co-founder and co-proprietor of the Lake House Restaurant and Boutique Hotel in Daylesford.  She is also a co-proprietor of Wombat Hill House, Daylesford. 

She is a founding member of the Daylesford and Macedon Ranges Regional Campaign Committee and is the Chair of Daylesford Macedon Produce. Ms Wolf-Tasker was appointed to the Victorian Food and Wine Tourism Council in 2003.

Ms Wolf-Tasker was appointed to the Tourism Victoria Board in 2001 and reappointed in 2011.  She is also a member of the Risk and Audit Committee.