Domestic (Jigsaw brand)

Tourism Victoria's domestic consumer brand, the Jigsaw, brings together the State's rich intimate experiences under the banner of compact diversity. Visitors to Melbourne and regional Victoria leave with a deeper connection to the city and state and are enriched and refreshed, having discovered a multitude of sensory experiences throughout their visit.

Victorians value individuality, authenticity, harmony, quality and creativity. The state is a stylish, sophisticated, intelligent, passionate and creative destination. It provides visitors with the opportunity to indulge in key attractions including food and wine, arts, culture and theatre, goldrush and cultural heritage, spa and wellness, shopping, events and natural environments.

Visitors will simply Love Every Piece of Victoria.

The Story of the Jigsaw Brand

Tourism Victoria’s Jigsaw campaign is one of Australia’s most respected and successful tourism marketing and advertising campaigns.

Marketing Campaigns

Find out about the latest Melbourne and Regional marketing campaigns.

Using the Jigsaw Logo

Find out how you can use Tourism Victoria’s Jigsaw logo. 

International (Brand Victoria)

In a global world that is increasingly homogenised people are searching for richer and diverse places to live, invest, visit and work, places which allow them to be stimulated and inspired.

Melbourne has long been recognised as Australia’s home of multiculturalism, a place where people can be themselves in a welcoming and secure environment, which provides political and economic stability. Victoria has consistently ranked as one of the world’s most liveable cities.

Studying, living, working in or visiting Melbourne means you can discover and create a rich and diverse life. Your business will be driven by innovation. Students will mix with leading academic minds. Migrants and their families can grow-up in a multicultural society and visitors are able to discover the hidden treasures of Melbourne life.

In Melbourne, Australia you really do come alive.

Brand Services Victoria

The Brand Services Victoria team, based within Tourism Victoria, is responsible for managing the international destination brand for Melbourne and Victoria.