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Tourism Victoria’s Board, appointed under the Tourism Victoria Act 1992 (51kb), provides strategic direction for Tourism Victoria.
Executive Management team
The Executive Management team includes the Chief Executive Officer and the heads of Tourism Victoria’s divisions.
The team is accountable for line management, strategic direction, key organisational functions and the delivery of business activity as outlined in Our Commitment.
 Gregory Hywood, Chief Executive
Gregory Hywood is one of the country's most experienced communications industry executives, having managed three of Australia's leading newspapers following a distinguished career in journalism.
Before joining Tourism Victoria in June 2006, Mr Hywood was Executive Director Policy and Cabinet with the Victorian Government’s Department of Premier and Cabinet.
 John Dalton, Director, Strategy and Policy
With a background in investment, trade, industry and regional policy issues, John Dalton joined the organisation in July 2007 as Director, Strategy and Policy to provide expert policy advice on issues affecting Victoria’s tourism and events industry.
John has extensive experience working across the Victorian Government and has also worked in the fields of industrial relations and economic development.
 Melanie de Souza, General Manager, International Marketing
Melanie de Souza oversees our International Marketing division which includes offices across six key international regions and a Melbourne-based team.
Before joining the team Melanie worked for the Oberoi Group of Hotels both in India and in Australia in regional sales and marketing roles. She has a BA (Hons) in Economics and a Master of Business Administration .
 Robert O’Brien, Director, Aviation
Robert O’Brien’s extensive experience in the aviation field includes 22 years with Ansett where he held senior roles in sales, operations and in-flight services including General Manager Victoria and Tasmania.
He has also held positions in the regional and general aviation industry and worked in senior management with Australian Pacific Airports Corporation, the owners of Melbourne Airport. Robert joined our organisation in September 2008.
 Don Richter, Director, Marketing
Don Richter has overseen our marketing division for the past 16 years and is responsible for the rollout of our award-winning Jigsaw campaign. He is passionate about online marketing and is currently Chairman of the National Online Strategy Committee and the Australian Tourism Data Warehouse.
He has degrees in Electronic Engineering and Philosophy and a Master of Business Administration. Don was awarded the Australian Marketing Institute’s Marketer of the Year award in 2005.
 Dorana Wirne, General Manager, Destination and Product Marketing
Dorana Wirne is responsible for brand, product, event and domestic marketing of Victoria, which includes the management and development of the It's Easy to Lose Yourself in Melbourne campaign. She also manages the relationship with our advertising and media buying agencies, as well as our cooperative marketing partnerships with industry and the national travel trade.
Dorana has degrees in Arts, Social Work and Business Administration. She joined our team in 1989. |
