The Advertising and Media Services unit manages the advertising and media implementation of Tourism Victoria's advertising campaigns through its advertising agency, Publicis Mojo, and media agency, Mitchell and Partners.

The unit provides strategic planning advice regarding marketing strategy to internal and external stakeholders. This includes the development and implementation of integrated marketing campaigns, advertising campaigns and media strategies in line with Tourism Victoria’s marketing strategy and brand. The unit works with campaign committees on tactical marketing components such as Fast Art.

Master Agency Media Services Contract

The Advertising and Media Services unit manages Tourism Victoria’s relationship with its media agency, Mitchell and Partners, under the whole of government Master Agency Media Service (MAMS) contract.

MAMS ensures that Tourism Victoria receives the greatest possible value from the money it spends by accessing advertising rates negotiated by the Victorian Government.

Tourism Victoria provides access to the MAMS agency for regions extending or underpinning existing brand campaigns. Regional campaign committees and local and regional tourism associations are eligible to access media strategy, planning and buying of media through Tourism Victoria. Advertising rates are available at Victorian Government negotiated rates.

More information about Fast Art and MAMS can be found in the Marketing Opportunities Guide (405kb).

Useful links

• Our Brand
• Marketing