The Advertising and Media Services unit manages the advertising and media implementation of Tourism Victoria's advertising campaigns through its advertising agency, Publicis Mojo, and media agency, Mitchell and Partners.

The unit provides strategic planning advice regarding marketing strategy to internal and external stakeholders. This includes the development and implementation of integrated marketing campaigns, advertising campaigns and media strategies in line with Tourism Victoria’s marketing strategy and brand.

Master Agency Media Services Contract

The Advertising and Media Services unit manages the advertising and media implementation of Tourism Victoria's advertising campaigns through its lead marketing agency, Clemenger BBDO, and media agency, Mitchell and Partners.

MAMS ensures that Tourism Victoria receives the greatest possible value from the money it spends by accessing advertising rates negotiated by the Victorian Government.

Tourism Victoria provides access to the MAMS agency for regions extending or underpinning existing brand campaigns. Regional campaign committees and local and regional tourism associations are eligible to access media strategy, planning and buying of media through Tourism Victoria.

Boutique marketing agency soon to be announced

Following the appointment of Clemenger BBDO as Tourism Victoria’s lead marketing agency in October 2011, the official announcement of its appointed boutique marketing agency will be made soon. The boutique marketing appointment will represent the completion of a tender process that began in March 2011. Both appointed agencies will help promote Victoria as a leading tourism destination over the next four years.