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Corporate and Destination Communications

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The Corporate and Destination Communications unit conducts public relations activity within Australia and internationally to promote Victoria as a key travel destination.

It also provides quality strategic advice and corporate communications for Tourism Victoria, including internal communications and crisis and issues management.

Public relations and media activities are essential elements of Tourism Victoria's marketing strategy. The unit's primary purpose is to add value to marketing campaigns by working with Australian and international media to obtain editorial coverage that supports advertising and marketing themes.

The Corporate and Destination Communications unit works with the full range of media including news and trade press, magazines, radio, television and online publicatons. The unit is also responsible for media relations, industry and internal communications and Tourism Victoria's annual report.

The Media Centre

The Media Centre has been designed for Australian-based media and provides a broad range of information on upcoming events, new products, the latest news from Tourism Victoria as well as access to the image library.

Contact Details: Corporate and Destination Communications

Domestic Media:
Tourism Victoria's Corporate and Destination Communications Unit assists domestic media with story ideas, editorial support and domestic media familiarisations.

Laura Cavallo
Group Manager, Corporate and Destination Communications
Tel: (03) 9653 9864

Media from VIC, TAS, SA, WA, NT should contact:
Rachel Brennan (PR Assistant), Tel: (03) 9653 9768.
Ingrid Sanders (Media and Promotions Manager), Tel: (03) 9653 9745 

Media from NSW, ACT or QLD should contact:
Christina Atherton
PR Manager (based in Sydney)
Tel: (02) 9287 6503

International Media:
Tourism Victoria's public relations unit assists international media and media writing for international publications based in Australia with story ideas and editorial support.

Emma Miller
Senior International Media Officer
Tel: +61 (0)3 9653 9716
Email:

Corporate Communications:
Ali Garner
Manager, Corporate Communications
Tel: (03) 9653 9830
Mob: 0407 848 318
Email:

Last Updated ( Thursday, 29 October 2009 )