Corporate and Destination Communications
The Corporate & Government Communications unit provides quality strategic advice and corporate communications for Tourism Victoria, including internal communications and crisis and issues management. The unit is also responsible for media relations, industry and internal communications and producing Tourism Victoria's annual report.
The Destination Communications unit conducts public relations activity within Australia and internationally to promote Victoria as a key travel destination. Public relations and media activities are essential elements of Tourism Victoria's marketing strategy. The unit's primary purpose is to add value to marketing campaigns by working with Australian and international media to obtain editorial coverage that supports advertising and marketing themes.
The Media Centre has been designed for Australian-based media and provides a broad range of information on upcoming events, new products and the latest news from Tourism Victoria, as well as access to the image library.
Both Communication units work with the full range of media including news and trade press, magazines, radio, television and online publications.
Corporate and Government Communications contacts
Senior International Media Officer
|Last Updated ( Wednesday, 17 April 2013 )|