Regional Marketing

The Regional Marketing unit works closely with the 10 regional campaign committees, the Board for Alpine Resorts Tourism, and strategic alliances (Sydney-Melbourne Touring, Great Southern Touring Route and the Melbourne and Surrounds Alliance), to develop marketing campaigns and boost visitor numbers to regional Victoria.

Events

Tourism Victoria’s Events Program assists with developing and cooperatively marketing appropriate events in Melbourne and regional Victoria. These events not only provide economic benefits but also profile host locations as tourism destinations.

Product Marketing

The Product Marketing Division is responsible for the project management of Tourism Victoria’s brand and tactical marketing activity for Melbourne; identifying, developing and marketing key product segments and niche markets for Melbourne and Victoria and managing strategic partnerships and marketing activities with the national travel industry.

Brand Services Victoria

The Brand Services area positions Melbourne and Victoria consistently across domestic and international markets through Tourism Victoria's Jigsaw brand and Brand Victoria. The unit also manages a range of creative services, including graphic design and visual resources.

Advertising and Media Services

The Advertising and Media Services Unit is responsible for the management of Tourism Victoria’s advertising and media buying agencies and the provision of advertising and media services to internal and external clients.

Domestic Marketing

Tourism Victoria continually strives to market Melbourne as a desirable destination for domestic and international visitors. Find out more about current marketing campaigns.