Regional Marketing

Regional Marketing collaborates with the 10 regional campaign committees, the Board for Alpine Resorts Tourism and the Melbourne and Surrounds Strategic Marketing Alliance to generate marketing campaigns and drive visitor numbers to regional Victoria.

Events

Events is dedicated to attracting, developing and marketing events in Melbourne and regional Victoria, to highlight our tourism destinations and provide economic benefits to host locations.

Product Marketing

Product Marketing promotes and develops a range of tourism sectors including the arts, theatre, cultural tourism, Aboriginal, nature-based, food and wine, backpacker, golf and spa and wellbeing.

Brand Services Victoria

Brand Services delivers creative output including design, production, and management of the Visions of Victoria image library. It fosters consistent and appropriate usage of the Tourism Victoria brand and is the primary liaison for Tourism Victoria’s advertising agency, Publicis Mojo. The unit also manages the Victorian Tourism Information Service.

Advertising and Media Services

Advertising and Media Services is responsible for the management of Tourism Victoria’s advertising and media buying agencies and the provision of advertising and media services to internal and external clients.

Domestic Marketing

Tourism Victoria continually strives to market Melbourne as a desirable destination for domestic and international visitors. Find out more about current marketing campaigns.