The E-Marketing division is responsible for all electronic marketing activities including managing Tourism Victoria’s consumer and corporate websites.

Tourism Victoria uses online communications and technology to market Victoria as a premium tourist destination to Australian and international travellers.

All Tourism Victoria campaigns have an integral online component and the E-marketing division plays an important role in providing and updating web content. The E-Marketing strategy supports regional, state and international marketing campaigns via dedicated web content, e-newsletters, search engine optimisation and marketing, online advertisements, mobile, social media and online promotions.

The E-Marketing division is responsible for providing online support to Victorian tourism operators and events wanting to list and promote their information on Tourism Victoria's key consumer site visitvictoria.com.

Visitvictoria.com is one of the most popular state tourism organisation websites in Australia, ranking in the top two for many years (in terms of the Australian internet audience). In the calendar year 2009, it received 6.4 million visits and 26.6 million page views.

Learn how Tourism Victoria can assist you to market your business online.

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