Tourism Victoria’s Events Program identifies and develops events as well as supporting the tourism marketing of appropriate events in Melbourne and regional Victoria in order to maximise their tourism potential.

Tourism Victoria is committed to ensuring that Victoria retains its reputation as the national events leader. 

Tourism Victoria provides financial assistance toward the development and marketing of events. Its Events Strategy includes event program development, destination marketing, events research, partnerships with corporate and travel industry, liaison with other government agencies, and interstate and international marketing of appropriate events.

The Country Victoria Events Program (CVEP) provides opportunities for all regional locations to access funds for new and existing minor events that have the potential to grow and attract visitors to their regions. These events also contribute significantly to local community spirit. More than 30 regional community events are funded via the CVEP each year.

To find out how you can apply for these funding programs visit the Events Marketing page.

For more information please contact (03) 9653 9777.