Tourism Victoria organises international and domestic familiarisations that provide industry with a cost-effective marketing tool to promote local operators and regions to journalists, film crews and travel professionals.

Media familiarisations generate extensive publicity from journalists writing and broadcasting across a range of print and digital channels, while trade familiarisations are designed to better equip the travel industry in selling Victorian tourism products.

If you are a travel industry professional or an overseas-based journalist interested in participating in a international media familiarisation visit to Victoria, please contact your local international representative.

If you are a Victorian operator interested in participating in international media and trade familiarisations, please contact:

Peter Janssen
Manager Familiarisations
Ph 03 9653 9781

If you are a Victorian operator interested in participating in domestic media and trade familiarisations, please contact:

Laura Cavallo
Group Manager, Destination Communications
Ph 03 9653 9864

Please note: operators involved with a familiarisation must be prepared to offer free or heavily discounted rates.

Media Results

Tourism operators can view media articles produced through the international media familiarisation program at mediaresults.tourismvictoria.com.au. To view the articles, you need to self-register on the home page of the website.