The Industry and Investment division works closely with the industry to develop a commercially sustainable tourism industry. The division facilitates the delivery of quality tourism infrastructure of net benefit to Victoria through the identification of market opportunities, assistance to private and public sector projects and strategic input to projects of high priority to Victoria.

The Industry and Investment division works across three key areas; Industry Development, Tourism Investment and Aviation.

Industry Development

The Industry Development division is responsible for managing relationships with several key industry partners including Tourism Alliance Victoria, Victorian Tourism Industry Council, Tourism Accreditation Board of Victoria and Service Skills Victoria.

The division also promotes professionalism and excellence within the industry by providing development assistance, and through the Victorian Tourism Awards and Tourism Excellence.

Tourism Investment

Investment supports the development of viable tourism opportunities that enable industries to etch out new ground; assisting private and public sector projects and providing strategic input to priority projects.

Aviation

Aviation leads the State Government’s air services negotiations to improve air travel to Victoria. The team works in partnership with airports and other stakeholders to influence aviation policy and strengthen our airline options.