Tourism Victoria plays a significant industry leadership role providing input and advice on many key strategies, policies and issues affecting the tourism industry.

The Industry Development team provides support to the industry in partnership with Tourism Alliance Victoria by encouraging local government to develop tourism and related initiatives to improve the level of industry professionalism.

The Industry Development team provides assistance and leadership in the following areas:

• Destination development
• Bushfires
• Road signage
• Sustainable tourism
• Tourism Excellence
• Tourism accreditation
• Industry forums
• Research
• Victorian Tourism Awards