Destination and Product Marketing

The Destination and Product Marketing division provides a range of strategic marketing, advertising and creative services to internal and external stakeholders and manages Tourism Victoria’s national marketing program.

International Marketing

International Marketing delivers international marketing strategies to influence key consumer segments through brand initiatives, public relations and online marketing.

Familiarisations

The Familiarisations team arranges and leads international trade and media visits.

E-Marketing

E-marketing employs online communications and technology to effectively market Victoria’s tourism assets to Australian and international travellers.

Corporate and Destination Communications

Corporate and Destination Communications conducts extensive public relations activities to reinforce marketing campaigns and showcase Victoria’s diverse attributes worldwide. The team delivers strategic advice, internal and corporate communications, crisis and issues management functions.