As industry’s partner, we’re inspired to develop local and global market potential for Victoria’s tourism assets. As part of the Victorian Government, we’re working with industry to deliver growth. 

As a Victorian State Government statutory authority, established by the Tourism Victoria Act 1992 (51kb), Tourism Victoria is the vehicle through which the Government participates in the tourism and travel industries. The Act sets out Tourism Victoria’s objectives as follows:

• to market Victoria as a tourist destination for interstate and international travellers;
• to increase the number of travellers to Victoria;
• to increase travellers’ or tourists’ length of stay at destinations in Victoria;
• to increase the use of tourist facilities in Victoria;
• to increase the amount of travel within Victoria and the use of tourist facilities by Victorians;
• to improve and develop tourist facilities in Victoria;
• to support and coordinate the provision of tourist facilities in Victoria; and
• to provide more efficient and effective utilisation of investment in travel and tourism in Victoria.

As well, Tourism Victoria’s overarching objective is to implement current State Government policies as they relate to tourism development in Victoria and contribute to whole of government programs and policy implementation.