Tourism Victoria is a vibrant and dynamic organisation actively marketing Victoria as a premier tourism destination to Australian and international travellers. Tourism Victoria's innovative Jigsaw marketing campaign has been effectively promoting the State to visitors for nearly 15 years.

Tourism Victoria plays a key role in industry development, attracting investment in quality tourism infrastructure and improving Victoria’s air services. Tourism Victoria is also committed to raising awareness of the importance of the tourism industry in the economic growth of the State.

As a Victorian State Government statutory authority, established by the
Tourism Victoria Act 1992 (51kb). Tourism Victoria is the vehicle through which the Government participates in the tourism and travel industries. The Act sets out Tourism Victoria’s objectives as follows:

• to market Victoria as a tourist destination for interstate and international travellers;
• to increase
  • the number of travellers to Victoria;
  • travellers’ or tourists’ length of stay at destinations in Victoria;
  • the use of tourist facilities in Victoria;
• to increase the amount of travel within Victoria and the use of tourist facilities by Victorians;
• to improve and develop tourist facilities in Victoria;
• to support and coordinate the provision of tourist facilities in Victoria; and
• to provide more efficient and effective utilisation of investment in travel and tourism in Victoria.

As well, Tourism Victoria’s overarching objective is to implement State Government policies as they relate to tourism development in Victoria and contribute to whole-of-government programs and policy implementation.