The Strategy and Policy division works to create a strong strategic framework for the development of the tourism industry and creates accountability across Tourism Victoria through a range of planning and reporting functions.

Strategic Planning

The strategic planning team is responsible for creating an action oriented planning framework for the broader industry.  It is also responsible for the Tourism Victoria’s reporting and evaluation functions.

The area has a key role in developing action plans to underpin the Government’s 10 Year Tourism and Events Industry Strategy.  It is also responsible for key Government processes including requirements of the Expenditure Review Committee and the Public Accounts and Estimates Committee.

View the current strategies that Tourism Victoria has in place on the Strategies and Plans page.

Policy Development

The policy development team is responsible for providing support and advice to the Minister for Tourism and Major Events, Secretary, Tourism Victoria Board, Chief Executive and internal management on policy-related matters.

The primary role of the team is to prepare advice on Victoria’s tourism policy position.  This can include responding to Commonwealth and State proposals.

The area also takes a lead in negotiating with other agencies on various issues to facilitate a whole-of-government approach to tourism.

Government Communications

The Government Communications area works closely with the office of the Minister for Tourism and Major Events, providing ministerial liaison, managing ministerial briefings, correspondence, events and media releases.

Research

Sound research forms the basis of all Tourism Victoria initiatives, informing both marketing and industry development strategies. The research team undertakes detailed analysis of research information to monitor and evaluate Victoria’s tourism performance.

The team also undertakes a variety of qualitative and quantitative research to better understand key market and product segments and evaluate the performance of campaigns and other initiatives.

View the latest tourism data the on the Facts and Figures page.