The Tourism Investment team is committed to improving the quality, diversity and spread of Victoria’s tourism infrastructure.

Tourism Development

Tourism Victoria actively facilitates the development of tourism infrastructure by providing ongoing strategic focus, advice and assistance for private and public sector investment. The continued investor confidence in Victoria has resulted in a large number of tourism projects in varying stages of development, from proposals to implementation. Tourism Investment Guidelines (3.55 mb) offers a step-by-step guide for progressing project proposals.

If you are considering investing in wine tourism, such as a cellar door, restaurant or accommodation, Tourism Victoria’s Investment Guidelines for Wine Tourism (2.4 mb) offers a step-by-step guide to the key issues to consider when planning these proposals.

Product Research

The feasibility and planning stage of any tourism project is important to its future success. Quality research information provides a sound basis for assisting with project viability. Tourism Victoria is able to provide development and research advice to assist with tourism infrastructure projects.

Concept Proposals for Tourism Development in Victoria

Tourism Victoria, together with relevant State Government agencies and local government has prepared a statewide Tourism Infrastructure Strategy to guide, prioritise and quantify the economic benefits of developing key projects across Victoria.

The Strategy addresses key issues including:

• The performance of existing infrastructure, products and services.Key public and private sector projects required to improve Victoria’s tourism performance and ways in which this can be facilitated.
• Triple bottom line outcomes for Victoria arising from key projects.
  
• Concept Proposals for Tourism Development in Victoria (3.2mb)
  

The abundance of geothermal and natural mineral waters in Victoria is another key competitive advantage for Victoria and presents a unique opportunity for growth.  Victoria's Geothermal and Natural Mineral Water Tourism Investment Opportunities (11.4 mb) guide has been developed to highlight the growing demand, location, and opportunities available to grow natural spa tourism in Victoria.