John Morse AM – Tourism Victoria Board Chairman

John Morse was appointed Chairman of the Tourism Victoria Board in August 2001 and was reappointed in July 2004. Prior to this he was the Managing Director of the Australian Tourist Commission (now Tourism Australia) from 1997 to 2001, heading a diverse, global organisation responsible for promoting Australia internationally as on eof the world's premier tourist destinations.

Mr Morse sits on a number of tourism boards and government advisory bodies, including the Indigenous Tourism Leadership Group. He is patron of the Victorian Aboriginal Tourism Marketing Association and was patron of the Year of Ecotourism in 2002.

Mr Morse was awarded a Centenary Medal in 2003 and awarded an AM in the Queen's Birthday Honours List the same year for services to tourism and the development of indigenous tourism.

Deputy Chair – Ms Pamela Catty

Pamela Catty was until recently Group General Manager of Corporate Affairs at Coles Group Ltd. Ms Catty is a graduate of the Australian Institute of Company Directors. She was appointed to Tourism Victoria’s Board in April 2000 and reappointed in April 2003. She is a member of Tourism Victoria’s Corporate Governance and Audit Committee.

Mr Geoffrey Conaghan

Geoffrey Conaghan is Melbourne Airport’s Corporate Affairs Manager and is responsible for corporate and community image, relationships with the tourism industry and international air services growth.

Mr Conaghan was first appointed as a member of Tourism Victoria’s Board in 1998, reappointed in 2000 and again in April 2003. He is a member of Tourism Victoria’s Corporate Governance and Audit Committee.

Ms Bee Ho Teow

Bee Ho Teow is the Managing Director and part-owner of Australian Tours Management Pty Ltd, a member of the  Victorian Tourism Awards Hall of Fame, and a winner of the Australian National Tourism Award. She is also the Managing Director of the TravelSpirit Group Limited, a major outbound tour wholesaler.

Ms Teow first served on Tourism Victoria’s Board from 1995 to 1997, from 2000 and was reappointed in April 2003. She is a member of Tourism Victoria’s Human Resources Committee.

Mr Tom Smith

Tom Smith is on the Board of Tourism Alliance Victoria. He is a former chairman of the Country Victoria Tourism Council. Mr Smith was appointed to Tourism Victoria’s Board in 1995, reappointed in 1997, 1998, 2000 and again in April 2003. Mr Smith is a member of Tourism Victoria’s Human Resources Committee.

Ms Alla Wolf-Tasker

Alla Wolf-Tasker is the Managing Director, Executive Chef, Co-founder and Co-proprietor of the award-winning Lake House Restaurant and Boutique Hotel in Daylesford. Ms Wolf-Tasker is a member of the Melbourne Food and Wine Festival Committee and a member of the Executive of the Macedon Ranges and Spa Country Campaign Committee.

Ms Wolf-Tasker was appointed to the Tourism Victoria Board in May 2001. She chairs the Human Resources Committee.

Mr Greg Sword

Greg Sword is the Executive Chairman of the Labour Union Cooperative Retirement Superannuation Fund and the Labour Union Insurance Company. He is a member of the Government’s Innovation Economy Advisory Board and is also a trustee of the Caulfield Racecourse Reserve and a trustee of the National Jockeys’ Trust.

Mr Sword was recently awarded a Lifetime Recognition Award  by the Victorian Government and the Victorian Manufacturing Industry Consultative Council for 'exceptional services to the Victorian Manufacturing Industry'. He was appointed to the Tourism Victoria Board in 2004. He is a member of the Corporate Governance and Audit Committee. 

Ms Janine Kirk AM

Janine Kirk commenced with Ernst and Young as Lead Partner, Victorian Government in April 2007. Prior to this she was the Chief Executive of the Committee for Melbourne for 12 years.

Ms Kirk was appointed to the Tourism Victoria Board in October 2007.

Ms Penelope Hutchinson

Penny Hutchinson is Director, Arts Victoria. Ms Hutchinson was previously a partner of BDO Nelson Parkhill Chartered Accountants from 1995-2000.

Ms Hutchinson was appointed to the Tourism Victoria Board in October 2007. She is a member of the Corporate Governance and Audit Committee.

Mr John Mitchell

John Mitchell is the Chairman of Mornington Peninsula Tourism and is the owner and Managing Director of Montalto Vineyard and Olive Grove at Red Hill. He has had substantial commercial business experience, including the following roles:

• International Marketing Director, Nabisco Biscuits, with operations in 45 countries;
• Chairman of food businesses in 12 provinces of China;
• General Manager, Nabisco Australia; and
• Managing Director, Plumrose Australia.

Mr Mitchell’s main focus now is the promotion of Montalto and the Mornington Peninsula Region to international and domestic markets.

He was appointed to the Tourism Victoria Board in October 2007.