Tourism Victoria is a State Government statutory authority. We report to The Hon. Louise Asher MP, the Minister for Tourism and Major Events. 

To deliver on our promise of growth, we work under the Tourism Victoria Board, which is made up of 10 experienced private sector representatives, who focus our business activity on four action goals.

Our Team

Find out more about Tourism Victoria’s executive team and Board.

Marketing

As Australia’s culture capital, we’re promoting Victoria’s rich urban and regional experiences with campaigns reflective of our compact diversity. Ensuring Victoria is a distinctive and competitive tourist destination, we drive visitation, boost expenditure and extend length of stay.

Industry, Investment and Aviation

With seed investment and deep industry knowledge, we identify and facilitate new infrastructure opportunities to support the development of viable, high quality tourism assets, attracting ongoing visitation.

Strategy and Policy

The Strategy and Policy division works to create a strong strategic framework for the development of the tourism industry and creates accountability across Tourism Victoria through a range of planning and reporting functions.

Executive Services

The Executive Services division supports our department, other Government departments and the Tourism Victoria Board by providing advice and executive support.