Tourism Victoria owns the trademark for the 'You'll love every piece of Victoria' logo. The logo is copyright and may only be republished with the permission of Tourism Victoria.

This logo was created to represent the tourism industry in Victoria and to become the brand identity for Victoria as a tourist destination. The logo is recognised by consumers domestically and internationally.

Given the role of the logo in building and maintaining the image of tourism in Victoria, it is important that it is used only for purposes that are specifically endorsed by Tourism Victoria. Use of the logo in situations inconsistent with Tourism Victoria's objectives for quality standards, or use of the incorrect logo for a particular market, will lead to a reduction in the value of the brand.

There are various versions of the Jigsaw logo, the use of which is dependent upon the communication piece.

Consumer Logo

The consumer logo represents the Victorian tourism industry and is used when communicating directly to the consumer. A domestic and international version is available, with and without the website address. Below is a small sample of the logos available.

Corporate Logo

The corporate logo represents Tourism Victoria as an organisation and is used in all industry and corporate communications. This logo is also used where Tourism Victoria is a sponsor of an event, seminar or corporate function. Domestic and international versions are available in mono, reversed and with web address. Below is a small sample of the logos available.

Logo Usage Terms and Conditions

Correct usage of the Tourism Victoria logo is integral to developing and maintaining a consistent brand image and message about Victoria's tourism industry. We ask that you read the following terms and conditions before you apply to use the Tourism Victoria logo.

Placement and Treatment

• The Tourism Victoria logo should only appear in the horizontal position.
• You may only use the version(s) of the Tourism Victoria logo supplied or approved by Tourism Victoria.
  

Colour Specification

• Wherever possible, the logo should be presented in colour.
• The logo is also available in mono for publications produced in less than four colours.

Minimum Size

• In printed materials, the logo should be no smaller than 25mm wide.
• The minimum size of the logo on web site pages should be 135 pixels wide and 90 pixels high (refers to the non-white area of the image).

Combining the Logo with other Graphics

The Tourism Victoria logo should never appear in combination with any other symbol or icon. The logo is never to appear inside a shape, such as an oval shape. When reversing the logo on a dark background colour, the tag line must always appear in white and must never be reversed out of light colours such as yellow.

Proximity to other Elements

To properly stage the logo, a minimum clearance between the logo and other elements (such as text, logos, marks or any other items) must be maintained. Clear space of 5mm is required around the diameter of the logo.

Other Guidelines

• The logo must be used as provided by Tourism Victoria and the colours, colour depth or design of the logo are not to be changed.
• The use of the logo is restricted to this purpose only. Future editions or projects will require further application to Tourism Victoria.
• The logo is not to be used for any other purpose without the specific written approval of Tourism Victoria.
• Unless otherwise agreed, the appearance of the logo for the approved purpose must not be used in any manner whatsoever to infer that Tourism Victoria has any administrative, financial or marketing obligations in relation to the said item or organisation.
• A copy of the item must be forwarded to Tourism Victoria for its records.

Additional guidelines for online usage of the logo.

Revisions and compliance

Tourism Victoria reserves the right to modify these guidelines at any time and to take action against any use that does not conform to these guidelines.

Contact

To submit an application to use the Jigsaw logo or for further information contact: Michael Dennis (03) 9653 9896