Tourism Victoria owns the trademark for the You'll love every piece of Victoria logo. The logo is copyright and may only be republished with the permission of Tourism Victoria.

Consumer logo

The consumer logo represents the Victorian tourism industry and is used when communicating directly to the consumer. Versions are available with and without the website address. Below is a sample of the logos available.

Corporate logo

The corporate logo represents Tourism Victoria as an organisation and is used in industry facing and corporate communications. This logo is used where Tourism Victoria is a sponsor of an industry event, seminar or other corporate function. Domestic and international versions are available in a variety of formats. Below is a sample of the logos available.

Logo usage terms and conditions

Correct use of the logo is integral to developing and maintaining a consistent brand image and message about the tourism industry in Victoria. Tourism Victoria asks that you read the following terms and conditions before you apply to use the Jigsaw logo.

Positive presentation

All uses must display the logo in a positive manner. The logo may not be used to display Tourism Victoria or the Victorian tourism industry in a negative way, or in any way that could reflect adversely on Tourism Victoria.

Placement and treatment

• The logo must only appear in the horizontal position.
  
• You may only use the version(s) of the logo supplied and approved by Tourism Victoria.

Colour specification

• Wherever possible the logo should be presented in colour.
• The logo is available in mono for publications produced in less than four colours.

Minimum size

In printed collateral the minimum size of the logo is 25mm wide.
The minimum size of the logo on web site pages should be 135 pixels wide (refers to the non-white area of the image).
The logo may be displayed at larger sizes, but all elements of the logo must be increased in size proportionately.

Combining the logo with other graphics

The logo should never appear in combination or lock up with any other symbol or icon, unless agreed to by Tourism Victoria. The logo is never to appear inside a shape, such as an oval or a white box. When reversing the logo on a dark background colour, the tag line must always be legible and must always appear in white. The logo must never be reversed out of light colours such as yellow.

Proximity to other elements

When using the logo, a minimum clearance between the logo and all other elements (such as copy, partner logos, marks or any other design elements) must be maintained.

Correct clear space is determined proportionally and is dependent on the size the logo is being used. For example, a minimum clear space of 5mm is required around the diameter of the logo when used at its minimum size of 25mm wide.

No alteration allowed

The logo must not be animated or altered in any way, except as otherwise agreed by Tourism Victoria. The logo's colour, colour depth, font and design must not be changed. The logo must not be taken apart, changed in proportion, combined with any other words or graphics, or otherwise altered from the version provided by Tourism Victoria.

Other guidelines

• The logo must be used as provided by Tourism Victoria.
• Use of the logo is restricted to this purpose only. Future editions or projects will require further application to Tourism Victoria.
• The logo is not to be used for any other purpose without the specific written approval of Tourism Victoria.
• Unless otherwise agreed, the appearance of the logo for the approved purpose must not be used in any manner whatsoever to infer that Tourism Victoria has any administrative, financial or marketing obligations in relation to the said item or organisation.
  
• A copy of the item must be forwarded to Tourism Victoria for its records.

Revisions and compliance

Tourism Victoria reserves the right to modify these guidelines at any time and to take action against any use that does not conform to these guidelines.

Contact

To submit an application to use the Jigsaw logo or for further information please contact: Antonia Meadows (03) 9653 9821.