Using the Jigsaw Logo
Tourism Victoria owns the trademark for the You'll love every piece of Victoria logo. The logo is copyright and may only be republished with the permission of Tourism Victoria.The logo was created to represent the tourism industry in Victoria and to become the brand identity for Victoria as a tourist destination. The logo is recognised by consumers domestically.
Given the role of the logo in building and maintaining the image of tourism in Victoria, it is important that it is used only for the purposes that are specifically endorsed by Tourism Victoria. Use of the logo in situations inconsistent with Tourism Victoria's objectives for quality standards, or use of the incorrect logo for a particular market, will lead to a reduction in the value of the brand.
There are various versions of the Jigsaw logo, the use of which is dependent upon the communication piece.
The consumer logo represents the Victorian tourism industry and is used when communicating directly to the consumer. Versions are available with and without the website address. Below is a sample of the logos available.
The corporate logo represents Tourism Victoria as an organisation and is used in industry facing and corporate communications. This logo is used where Tourism Victoria is a sponsor of an industry event, seminar or other corporate function. Domestic and international versions are available in a variety of formats. Below is a sample of the logos available.
Logo usage terms and conditions
Correct use of the logo is integral to developing and maintaining a consistent brand image and message about the tourism industry in Victoria. Tourism Victoria asks that you read the following terms and conditions before you apply to use the Jigsaw logo.
All uses must display the logo in a positive manner. The logo may not be used to display Tourism Victoria or the Victorian tourism industry in a negative way, or in any way that could reflect adversely on Tourism Victoria.
Placement and treatment
In printed collateral the minimum size of the logo is 25mm wide.
Combining the logo with other graphics
The logo should never appear in combination or lock up with any other symbol or icon, unless agreed to by Tourism Victoria. The logo is never to appear inside a shape, such as an oval or a white box. When reversing the logo on a dark background colour, the tag line must always be legible and must always appear in white. The logo must never be reversed out of light colours such as yellow.
Proximity to other elements
When using the logo, a minimum clearance between the logo and all other elements (such as copy, partner logos, marks or any other design elements) must be maintained.
No alteration allowed
The logo must not be animated or altered in any way, except as otherwise agreed by Tourism Victoria. The logo's colour, colour depth, font and design must not be changed. The logo must not be taken apart, changed in proportion, combined with any other words or graphics, or otherwise altered from the version provided by Tourism Victoria.
Revisions and compliance
Tourism Victoria reserves the right to modify these guidelines at any time and to take action against any use that does not conform to these guidelines.
To submit an application to use the Jigsaw logo or for further information please contact: Antonia Meadows (03) 9653 9821.
|Last Updated ( Tuesday, 23 August 2011 )|