About us

The Tourism, Events and Visitor Economy Branch

The Tourism, Events and Visitor Economy Branch is part of the Creative and Visitor Economies Division at the Department of Economic Development, Jobs, Transport and Resources. The Branch is responsible for strengthening the profile of tourism and events across government and influencing strategic reforms and economic outcomes for the sector. The Branch incorporates major and business events, policy, industry support and research.  

In supporting the Minister for Tourism and Major Events, the Branch:

  • Provides research and policy development across the Victorian Visitor Economy.
  • Provides oversight, coordination and governance support for key Visitor Economy entities, including Visit Victoria; the Australian Grand Prix Corporation; the Emerald Tourist Railway Board (Puffing Billy); Fed Square Pty Ltd (Federation Square); and the Melbourne Convention and Exhibition Trust.
  • Negotiates and liaises with the Commonwealth Government on key policy issues which affect the tourism industry (e.g. aviation policy, visa, skilled migration policies and programs, and airline access).
  • Administers the Major Sporting Events Act 2009.

Victorian Visitor Economy Strategy

The Victorian Government commissioned a review of Victoria’s visitor economy in March 2015. The Government’s objectives for supporting the growth and sustainability of the tourism, events and visitor economy sector have subsequently been outlined in the Victorian Visitor Economy Strategy (PDF. 1.4Mb).

The action plan to implement the Victorian Visitor Economy Strategy over the short to medium term can be found here  - Victorian Visitor Economy Strategy Action Plan 2016-2020PDF

A Visitor Economy Ministerial Advisory Committee External link has been established to provide advice to the Minister for Tourism and Major Events on a broad range of issues and policies impacting the whole of Victoria’s visitor economy. The Committee is also supported by the Department’s Tourism, Events and Visitor Economy Branch.


The Tourism, Events and Visitor Economy Branch works across the Department and with visitor economy entities such as Visit Victoria External link, to identify opportunities for cross-sector cooperation and collaboration, particularly with respect to investment, trade, regional development, conventions, business events and major events.


Last Updated 15th August 2017