Strategies & publications

Tourism Victoria is responsible for creating strategies and plans in conjunction with key industry partners to develop and grow Victoria's tourism industry. 

Victoria’s Regional Tourism Strategy 2013-2016

Victoria’s Regional Tourism Strategy 2013-2016, provides the foundation for regional areas to benefit from the growth of tourism in Victoria. It is the key medium term strategy for realising the directions for regional tourism identified in Victoria’s 2020 Tourism Strategy. More

Victoria's regional tourism strategy 2013-16 (216 kb)PDF

Victoria's 2020 Tourism Strategy

Victoria's 2020 Tourism Strategy provides a clear vision about how the tourism industry can increase its economic and social contribution to the State. Consistent with the long term national tourism strategy, the Strategy's aim is to grow overnight tourism expenditure to $24.7 billion by 2020. More

Victoria's 2020 Tourism Strategy (1.48 mb)PDF

Victoria's China Tourism Strategy

Victoria's China Tourism Strategy aims to harness the benefits of the Chinese visitor boom and outlines priorities to increase linkages and grow the State’s tourism industry in order to meet demand from China to 2020. Read more about Tourism Victoria's latest China marketing campaign

Victoria's China Tourism Strategy, May 2012 (1.07 mb) PDF

Victoria's Trails Strategy 2014-2024

Victoria’s Trails Strategy 2014 – 2024, which was developed by the Victorian Trails Coordinating Committee following consultation with industry and key stakeholders, outlines a plan to achieve Victoria’s vision to be recognised as a leading trail-based destination that provides a diverse range of quality trail experiences for visitors, while strengthening the State’s economy and improving the health, wellbeing and lifestyle of the community. Victoria's Trails Strategy 2014-24PDF

Other plans and strategies

Tourism Victoria works with industry to produce a variety of strategies and plans which aim to build on Victoria’s key product, investment and market strengths including arts, theatre and cultural Heritage; cycle tourism and food and wine. More

Last Updated 2nd September 2014