Tourism Victoria Annual reports
The Tourism, Events and Visitor Economy Branch was previously part of Tourism Victoria, a Victorian State Government statutory authority. The marketing functions of Tourism Victoria were merged into a new entity, Visit Victoria, on 1 July 2016, while the policy, strategy and research functions became part of the Department of Economic Development, Jobs, Transport and Resources. Visit Victoria is a new, unified entity comprising Tourism Victoria, the Victorian Major Events Company and the Melbourne Convention Bureau.
Annual Reports for Tourism Victoria are provided here for historical context. Tourism Victoria’s 2015-2016 Annual Report is expected to be released in late 2016 and will be available to download on this page once released.
Annual Reports for Tourism Victoria contain updates on achievements aligned to key business areas for respective years, including information on marketing activities and campaigns, industry and corporate initiatives, visitor numbers and expenditure, as well as financial statements.