Accreditation and ratings


There are a variety of accreditation programs developed by the tourism industry that establish standards for better business practice and customer service.  Accreditation provides business operators with a guide or outline of industry requirements to help them plan, develop, improve and document their business practices and procedures.

Two important programs of relevance to Victorian industry are the Australian Tourism Accreditation Program (ATAP) for all tourism operators, Visitor Information Servicing, and the Camping and Activities sector, and the Star Ratings Australia program for accommodation providers.

Australian Tourism Accreditation Program

The Australian Tourism Accreditation Program External link (ATAP) is an Australia wide, online quality management program which documents tourism businesses practices and procedures. A business development program that is based on Quality Assurance principles, ATAP focuses on those key elements that are part of the day to day function of any tourism operation and also addresses many of the issues that are covered in the development of a business plan.  For further information contact the ATAP Victoria team on or (03) 8662 5387.

Star Ratings Australia

Star Ratings Australia accredits accommodation operators via an assessemtn of facilities, services, cleanliness, quality and condition.

Star Ratings are an internationally recognised symbol for quality accommodation standards.  They are used in more than 70 countries worldwide and reflect the cleanliness, quality and condition of guest facilities.

A Star Rating is determined by more than 200 criteria that have been ranked by Australian travellers according to what's important to them.

The 'star' symbols are a licensed trademark and can only be used by properties that have been licensed to use them by the Australian Tourism Industry Council (ATIC).

Star Ratings are your safeguard against 'self-ratings' - properties who have assessed their own quality standards.

Star Ratings are awarded to six distinct accommodation categories:  Hotels, Motels, Services Apartments, Hosted Accommodation, Caravan-Holiday Parks and Self Catering properties.

For further information contact the Star Ratings Australia - Victoria team on or (03) 8662 5387.

Last Updated 5th September 2017