Digital marketing

With an increasing number of consumers searching for information and booking holidays online, an effective digital marketing strategy is one of the most important aspects of any tourism business.

Digital marketing activities include developing and maintaining a website, e-marketing initiatives, social media and online bookings and distribution.

Create an ATDW Listing for your business or event

Australian Tourism Data Warehouse (ATDW) listings are an essential marketing tool for tourism businesses and events that:

  • Increase your online exposure
  • Boost Search Engine Optimisation (SEO) of your own website
  • Drive traffic to your website.

A big benefit of ATDW listings is they appear on many travel sites around Australia including Visit Victoria's official consumer site visitvictoria.com External link and many regional tourism organisation websites. This means you only have to enter your business details once, and your listing is displayed on many websites. Find out more.

Tourism e-kit by Tourism Tribe

The Tourism e-kit is a great tool for any tourism businesses exploring different digital marketing options. Comprising of a series of free tutorials, the kit covers all aspects of online marketing from basics such as creating a user-friendly website to tracking and reporting online traffic, marketing by email, conducting a Google Adwords campaign and developing an online presence in the Chinese market. Find out more.

 

Last Updated 9th September 2016