What is Accreditation?
Accreditation is a vital tourism industry asset, designed to establish and continually improve quality industry standards for conducting a tourism business. This is achieved by developing professional management systems that will lead to reliability, consistency and predictability in the operation of the business, resulting in improved customer service and satisfaction.
Accreditation encourages businesses to plan how their business will function and check that customer expectations are being met.
Accredited tourism operators have a great advantage when it comes to running and marketing their business including an improved reputation in the tourism market place, improved profitability through the implementation of better operating systems, improved employee morale and more effective management, and great customer confidence and satisfaction, leading to repeat business.
The T-QUAL Tick is the Australian Government's quality benchmark for the tourism industry. It is a federal framework that assesses and endorses quality accreditation programs and corporate quality assurance standards within the Australian tourism industry. Its logo, the T-QUAL Tick, identifies and endorses quality assurance schemes and their members.
Tourism businesses that carry the T-QUAL Tick have undergone rigorous assessment to ensure they deliver a quality experience.
These businesses are members of quality assurance schemes that have met the requirements of T-QUAL Accreditation.
T-QUAL endorsed quality assurance schemes
T-QUAL endorsed quality assurance schemes have undergone rigorous assessment to ensure that they assess businesses and operators to the highest level.
The following programs are part of the T-QUAL network:
AAA Tourism's STAR Rating Scheme accredits accommodation operators via an assessment of facilities, services, cleanliness, quality and condition. The standards awarded determine the properties' STAR Rating. Further to achieving T-QUAL Accreditation, AAA Tourism now also assesses their operators against T-QUAL criteria such as customer service, complaints handling policies, sustainability and general governance.
Accor is the largest hotel group in Australia. It has hotels in every State and Territory, covering a full spectrum of brands including: the 5-star Pullman brand; the boutique MGallery collection; renowned mid-market brands Novotel and Mercure; and pioneering economy brands ibis, All Seasons and Formule 1. All Accor owned and managed properties within this network are T-QUAL accredited.
Australian Tourism Accreditation Program (ATAP)
The Australian Tourism Accreditation Program (ATAP) certifies operators who have met specific quality criteria ensuring they are committed to exceeding consumer expectations with great customer service and the highest standards of business practice.
BIG4 Holiday Parks
For the past 30 years, BIG4 Holiday Parks has been delivering true Aussie holidays to families across this vast great land of ours. A leader in the industry, BIG4 has transformed the iconic 'caravan park' into the modern day Holiday Park experience, which delivers far beyond just a place to rest your head at night.
Caravan, RV and Accommodation Industry of Australia
Caravan, RV and Accommodation Industry of Australia's National Accreditation Program accredits quality business practice in the areas of business planning; risk, environmental and human resources management; marketing; and customer service.
The EarthCheck Certified Program is designed to help the travel and tourism industry increase operational efficiencies, maximise guest experience and minimise their environmental footprints.
Ecotourism Australia's ECO Certification is a globally recognised brand that provides certification based on business, environmental, social & cultural sustainability.
IHG (InterContinental Hotels Group)
IHG (InterContinental Hotels Group) is one of the largest hotel owners and managers in the world and operates 28 Australian hotels, including: Intercontinental Hotels and Resorts; Crowne Plaza Hotels and Resorts; Hotel Indigo; Holiday Inn; Holiday Inn Express; Staybridge Suites; and Candlewood Suites. All of IHG’s hotels are T-QUAL accredited.
Respecting Our Culture (ROC)
Developed by industry and Aboriginal Tourism Australia (ATA), the Respecting Our Culture (ROC) Program embraces national accreditation standards and encourages industry to operate with respect for Indigenous cultural heritage.
Restaurant and Catering's Savour Australia Plate Rating Scheme ensures and recognises excellence, professionalism, profitably and sustainability in the restaurant and catering sector.
YHA Australia is the largest provider of budget accommodation in Australia, with more than 100 hostels around the country. Situated in all major city and regional locations, YHA properties include multi award-winning heritage-listed hostels, beach houses, train carriages, ski lodges and even teepees. YHA Australia is proudly T-QUAL accredited.
Finding T-QUAL endorsed product and services
TQUAL products appear above non-accredited products in search results on Australia.com, Tourism Australia’s website. Additionally, the T-QUAL Tick is also displayed on listings for all accredited businesses. T-QUAL accredited businesses also appear on a microsite on TripAdvisor Australia, providing access to customer reviews. Visit the T-QUAL microsite on TripAdvisor Australia
Some T-QUAL endorsed products and services may not be listed online so keep and eye out for the T-QUAL Tick on brochures, buildings and vehicles.