Find out all the latest research, facts and figures on Victoria’s tourism industry.

Visitation to Victoria and its regions

This section has research data and information on visitor numbers, including where they come from and how much they spend.

• International Research
• Domestic Research
• Regional Research
  

Profile

This is a summary of the latest tourism data for Victoria, including information on domestic and international visitor numbers, visitor expenditure, and visitor profiles such as origin, purpose of visit, visitor activities, travel party and accommodation used.

Victorian Tourism Profile year ending June 2012 (196 kb) 

Travel Segments

Facts and figures for Victoria’s key market segments including Aboriginal, Backpacker, Ski and Food and Wine. Alternatively view Tourism Research Australia's national product segment snapshots.

Economic significance of tourism to Victoria

Tourism is a significant contributor to Victoria’s economy. This section provides an economic profile for the state and each of Victoria’s regions.

Tourism Research Glossary

The Tourism Research Glossary holds a glossary of research terms. It includes definitions for those research terms used in the national and international visitor surveys.

Tourism Research Glossary (40 kb)

Want to know more?

Contact information for our research partners and other local, national and international tourism organisations.