A series of regional campaigns have been developed in cooperation with Regional Campaign Committees. The campaigns promote both the rational and emotional benefits of Victoria’s tourism regions and encourage visitors to experience the core product strengths and the key villages and towns within each region.

The development of brand campaigns involves a number of stages including research analysis, strategy development, concept development, production and media planning. The aim is to provide an integrated way to promote the regions and their sub-destinations through a mix of brand, tactical, informational, public relations and trade activities.

View a map of campaign activity

• Dandenong Ranges
• Daylesford and the Macedon Ranges
• Geelong and the Bellarine Peninsula
• Gippsland
• Goldfields
• Great Ocean Road
• Mornington Peninsula
• Phillip Island
• Victoria's Snowfields
• The Grampians
• The Murray River
• Victoria’s High Country
• Yarra Valley

For regional marketing opportunities and a list of regional contacts please refer to the Regional Marketing and Development Plan for your region.