International visitation

International Visitor Survey results, year ending June 2017

International visitors to Victoria spent $7.5 billion in the year ending June 2017, representing year-on-year growth of 11.5%. Growth was ahead of the national average (+9.8%), New South Wales (+11.2%) and Queensland (+3.2%). Victoria also experienced year-on-year growth in international visitors to reach 2.8 million (+7.7%), behind the national average growth rate (+8.7%) and New South Wales (+9.9%) but ahead of Queensland (+5.6%). Visitor nights grew to reach 67.4 million (+14.6%), well ahead of national average growth rate (+7.3%) and key competitors.

Melbourne experienced year-on-year growth in international spend (+10.7%), visitors (+7.3%) and nights (+14.1%), outperforming the national capital city average for both spend and visitor nights, but below for visitors. Growth in spend for Melbourne (+10.7%) was ahead of the national cities average (+10.2%), Sydney (+10.1%) and the Gold Coast (-4.4%), but was behind Brisbane (+12.4%). International visitor spend in Melbourne represents 92.8% of total international overnight expenditure in Victoria.   

International overnight expenditure in regional Victoria increased by 23.0% year-on-year to reach $540 million. International visitors increased by 7.4% to 525,800 in the year ending June 2017. International visitor nights in regional Victoria also increased by 18.2% compared to the previous year to reach 8.2 million. Regional Victoria growth rates were above the national regional average growth rates: spend (+8.6%), visitors (+6.2%) and nights (+4.8%). Visitors increased from both the Eastern (+4.8%) and Western (+8.1%) markets.

International visitor expenditure growth in Victoria was positive for the Education (+21.6%), Business (+6.3%) and Holiday (+5.1%) segments, while the VFR segment declined (-0.7%) for year ending June 2017. Expenditure by international Education visitors comprises the largest share of international visitor spend in Victoria (43%), followed by Holiday (26%), VFR (16%) and Business (7%). Education visitors from key markets including China and India increased strongly (+28.4% and 35.2% respectively), as well as solid growth from Hong Kong (+10.0%). Note that Education visitors recorded in the IVS are defined as having stayed in Australia for less than 12 months.

There was growth in spend in Victoria by most key markets from both the Western and Eastern Hemispheres. Strong double-digit increases in spend were recorded from Indian (+35.6%) and Chinese (+16.1%) visitors. Other key markets to grow strongly included Malaysia (+9.6%) and New Zealand (+7.6%), while the UK (-11.8%), Singapore (-10.2%) and Indonesia (-7.3%) experienced declines.

Next release: 6 December 2017


How many international travellers visit Victoria, where do they come from and how much do they spend?

International Visitor Survey Infographic Year ending June 2017 (307 KB) PDFPDF

International Visitation and Expenditure Year Ending June 2017 (906 KB) XLXSXLS

How many international travellers will visit Victoria in the future?

Tourism Forecasts July 2017 National and State (400 kb) (XLXS)XLS

What do we know about international visitors to Victoria?

These international market profiles summarise the latest tourism data by market. They include information on visitor numbers, purpose of visit, expenditure, visitor forecasts, regional dispersal, demographics, visitor behaviour, package travel and booking methods. More here

Want to know more about our international markets?

Tourism Australia External link produces a range of information on international visitation research and market intelligence including market segmentation studies, visitor profiles and aviation information.

Last Updated 5th September 2017