Tourism Excellence program

The Tourism Excellence program has been designed to help tourism businesses and destinations get the best from their workforce, deliver the best possible visitor experience, grow tourism by working together, and ensure a sustainable industry. The program offers Victoria's tourism industry an opportunity to distinguish itself by focusing on seven key areas that collectively contribute to the complete tourism experience. Visit the Tourism Excellence website External link

  1. Understanding visitor needs and expectations External link
  2. People Excellence External link – valuing your people.
  3. Business Excellence External link – maximising business performance.
  4. Marketing Excellence External link – achieve your business objectives - how to get and keep your customers.
  5. Growing Destinations External link – highlighting the complimentary nature of products and services within a destination.
  6. Fostering Innovation External link – the adoption of innovative practices.
  7. Sustainability in Tourism External link – consideration of financial, environmental, social and cultural impact of the business.
Last Updated 19th July 2017