Domestic visitation

National Visitor Survey results, year ending June 2017

Please note this edition includes revised 2014 and 2015 results, initially released with year ending March 2017 results (released June 2017).

Backcasting has been undertaken to better reflect mobile phone usage by telecommunications companies across Australia following the introduction of mobile phone interviewing from January 2014. Refer to summary notes in attachments for details or Tourism Research Australia External link

 For the year ending June2017, key points include:

Expenditure, visitors and visitor nights in Victoria grew solidly, with growth for spend and visitors ahead of the national average and key competitor states

In the year ending June 2017, domestic overnight expenditure grew by 11.4% year-on-year to reach $12.9 billion. Growth in spend was ahead of the national average growth rate (+6.6%) and key competitors New South Wales (+6.9%) and Queensland (+5.5%). Expenditure in growth was influenced by growth in both interstate (+13.5%) and intrastate (+12.7%) overnight visitors’ spend in Victoria.

Total domestic overnight visitors to and within Victoria increased 9.2% to 23.2 million. The year-on-year growth was ahead of the national average (+5.2%) and key competitors New South Wales (+5.6%) and Queensland (+6.2%). The strong growth was a result of increases in both the interstate market (+7.7% to 7.1 million visitors) and the intrastate markets (+9.8% to 16.0 million visitors).
Visitor nights in Victoria grew (+6.3%) to reach 66.5 million nights. Growth in visitor nights was ahead of the national average (+3.7%) and New South Wales (+5.9%) and in line with Queensland (+6.3%).

Interstate overnight spend and visitors to Melbourne grew while nights declined marginally

In the year ending June 2017, interstate visitors to Melbourne accounted for $4.3 billion in expenditure, 5.4 million visitors and 17.5 million nights, with solid growth recorded for spend (+15.6%) and visitors (+8.4%). At the same time, visitor nights declined marginally (-0.5%), The year-on-year increase in interstate spend and visitors in Melbourne were ahead of growth recorded for the national cities averages  while nights were behind (spend: +10.2%, visitors: +5.0% and nights: +4.9%).
*Cities include: Melbourne, Sydney, Brisbane, Gold Coast, Adelaide, Perth, Hobart, Darwin and Canberra

Regional Victoria recorded growth in domestic spend, visitors and nights

Regional Victoria recorded an increase in spend (+10.0% to $5.5 billion), visitors (+11.1% to 15.2 million) and nights (+8.9% to 42.7 million), with all measures ahead of the national regional average growth rates (spend: +4.8%, visitors: +5.2% and nights: +2.7%). Overnight expenditure, visitors and nights growth in regional Victoria were driven by both interstate (spend: +6.4%, visitors: +8.0% and nights: +3.7%) and intrastate (spend: +12.5%, visitors: +11.7% and nights: +10.5%) markets.

Daytrip visitors and expenditure in Victoria increased

Daytrip expenditure in Victoria grew by 6.7% year-on-year to reach $4.8 billion, ahead of the national average growth rate (+2.9%). The increase in daytrip expenditure was a result of strong increases in daytrip spend in regional Victoria (+12.3%) even as daytrip spend in Melbourne declined (-1.5%).

Daytrip visitors to/within Victoria increased year-on-year (+3.4% to 48.9 million), well ahead of the decline in national average (-0.3%). The growth in daytrip visitors was again due to increase in daytrip visitors to regional Victoria (+7.0%) even as  Melbourne declined (-3.0%).

Next release: 20 December 2017


How many Australians visit Victoria, where are they from and how much do they spend?

Domestic Visitor Survey Infographic Year ending June 2017 (299KB) PDFPDF

Domestic visitation and expenditure YE June 17 (1.73MB) XLSXXLS

What do we know about interstate visitors to Victoria?

View the domestic market profiles

Where are Victoria’s tourism regions?

View a map of Victoria's 11 tourism regions

How many Australians will visit Victoria in the future?

Tourism Forecasts July 2017 National and State (400 kb) (XLXS)XLS

Last Updated 19th September 2017