Value of Victoria's tourism industry

Victoria’s tourism industry continues to perform strongly.  Over the past five years, Victoria has out-performed competitor states New South Wales and Queensland, as well as the national average, on key visitor and expenditure metrics.

Tourism is a significant economic driver for Victoria worth $21.7 billion (directly and indirectly) in 2014-2015 – worth 6.0 per cent of the State’s Gross State Product.

The tourism industry provided jobs for approximately 210,400 Victorians and generated 7.2 per cent of employment in Victoria in 2014-15.

In the year ending March 2016, international overnight visitor expenditure in Victoria grew by 23.7 per cent year-on-year to $6.7 billion. Since the year ending March 2011 (last five years), international overnight expenditure in Victoria has grown at an average annual rate of 11.4 per cent, above the national average of 7.9 per cent.

Although international visitors will contribute strongly to future growth, the latest forecasts indicate that domestic tourism, will contribute 52 per cent of overall growth in overnight visitor expenditure in the next decade.

Visit our research section to learn more about tourism's contribution to Victoria's economy

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Tourism Victoria annual reports

Tourism Victoria Annual Reports from 2006-07 through to the 2015-16 financial year.


The latest international visitation figures including visitor nights and expenditure

Domestic Visitation 

The latest domestic visitation figures including visitor nights and expenditure

Last Updated 7th March 2017