Recovery marketing and communications

During the first few weeks following an emergency, you will need to make some quick marketing and communications decisions for your business. This section will help you to identify the best strategies to get your business back on track.

After looking at the financial implications of the crisis on your business (see Taking stock page), there are likely to be some marketing related decisions to make to increase your sales.

Here are some questions you might need to consider:

  • What product do I have to offer? Do I need to make any changes to it as a result of the emergency situation?
  • How do I get customers back to my business?
  • Which customer markets should I focus on?
  • Do I need to discount my prices?
  • What advertising opportunities should I participate in?

How do I?

Last Updated 11th February 2015