Starting a Tourism Business

If you're thinking about starting a tourism business, these information sheets are a must read. Further queries for Tourism Victoria’s Product Development Team can be sent using the Information Form.

Marketing Your Tourism Business

Discover marketing essentials that apply to all tourism businesses.

Tourism Online Marketing e-kit

Learn how to market yourself online with a series of free, downloadable tutorials for tourism operators. The tourism E-Kit covers everything from the basics of developing a good website to more complex issues such as search marketing and online product distribution.

Funding Programs

There are a number of government funding programs available to the tourism industry. Find out more about the range of different programs here.

Accreditation

Learn more about the accreditation scheme and how your business can become accredited.

Trade Marketing

Learn more about how you can package your products and the benefits of working with wholesalers.

Events Marketing

A number of different funding options are available for events within Victoria. This section details how to apply for funding through the Tourism Victoria Events Program and the Country Victoria Events Program.

Tourism Investment Guidelines (3.55 mb)

This guide helps tourism developers understand Victoria’s planning and development processes.