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Marketing Masterclass

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Marketing into the Future

We hope you enjoyed Tourism Victoria's Tourism Marketing Masterclass 2008.

Masterclass provides an opportunity to share new ideas and insights, make the right connections and network with new and old friends.

This was the third Masterclass and as the size and popularity of the event continues to grow, it was wonderful to welcome many new delegates to this year's event.

I think everyone will agree this year's Masterclass included a stellar line-up of speakers

Bernard Salt's keynote address was the highlight of the conference and Matt Houltham's e-marketing tips inspired everyone to do it better.

Speaker presentations are available for download below.

Plenary Session

Bernard Salt, social commentator and demographer
The Big Shift: How Demographic Change is Shaping the Tourism Market in Victoria (1.01 mb)

Gregory Hywood, Chief Executive, Tourism Victoria
What the future holds PPT (6.9 mb)

Matt Houltham, Director, Publicis Digital
Leveraging Digital Marketing Opportunities PPT (7.82 mb)

Session 1

Anna Carlile
Environmentally Sustainable Graphic Design & Production PPT (6.91 mb)

Tania Farrelly, Publicis Digital
Up Close & Personal With Gen Y (9.90 mb)

Paul Cooper
Online Booking - Get On Board PPT (1.05 mb)

Liz Ward
Online Booking PPT (1.64 mb)

Session 2

Robert Blackburn
A Picture Tells A Thousand Stories PPT (412 kb)

Tish Black, Fiona Sweetman and Chris Buckingham
Marketing on a Shoestring PPT (472 kb)

Mark Ritson
Branding - The Make or Break of Your Business PPT (3.96 mb)

Final Session

Harold Mitchell
Marketing in a Changing Media Environment (33.5 kb)


We extend a big thank you to our presenters who kindly invested their time and generously shared their knowledge with us. Your feedback is important to us. If you did not complete the feedback survey (228 kb) on the day - please fill it out and return it to us.

Your feedback will ensure that we can continue to improve the Masterclass and provide relevant and stimulating topics and presenters. 

For further information contact Jodie Stevens, Manager Corporate Marketing, on 03 9653 9848 or email

 

Last Updated ( Friday, 17 July 2009 )