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Tourism Online Marketing E-Kit

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Tourism Victoria, in partnership with other state tourism organisations through the Australian Tourism Data Warehouse (ATDW), has produced a series of online marketing tutorials for tourism operators.

The Online Marketing e-kit covers everything from the basics of developing a good web site to advanced topics like search engine marketing and online product distribution.

You'll also:

  • get step-by-step lessons on e-marketing
  • find out what resources are available to you
  • gain a greater understanding of ATDW
  • find out what TXA is and its benefits

How to access the Tourism e-kit

The e-kit is completely free and can be downloaded in print or video format below.

You can download each tutorial individually or download the entire e-kit as a single file if you have a broadband internet connection.

Hard copies can be ordered from TAFE SA and cost $80 for the colour version, or $33 for Black and White.

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Got a few minutes? We would like to know if you find the Tourism e-kit valuable. Please provide us with some feedback by .


The complete Tourism e-kit Tutorial no. Reading
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Complete Tourism e-kit
This download will deliver you all the tutorials detailed below in one document

11 Hours pdf N/A

The basics
What can I benefit from the internet and how do I use it to my advantage.
Tutorial no. Reading
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Internet: Planning my success
Find out how travellers book online and what to do to be successful online
1 15 mins pdf youtube logo
Initial Assessment of my website
A short questionnaire that shows you the health of your website.
2 15 mins pdf youtube logo
Web Strategy; assessment and components
This fact sheet will help you assess your e-readiness level.
3 25 mins pdf youtube logo
Web strategy; cost and timings
How much does it cost to have a successful online strategy
4 25 mins pdf youtube logo
Finding a good web professional
There are many out there but who are the good ones
5 25 mins pdf youtube logo
Planning for a new website
Essential steps when planning a new website or re-designing
6 5 mins pdf youtube logo
Email best practices
What is the email etiquette
7 10 mins pdf youtube logo

Website
Creating a website that consumers will want to stay at can be difficult. Find out some simple steps to making a great website.
Tutorial no. Reading
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Registering a domain name 101
Where to go and comparisons
8 15 mins pdf youtube logo
Domain name: advanced
Re-directing pages and more
9 10 mins pdf youtube logo
Organising hosting for my site
Who will mind your website in cyberspace
10 20 mins pdf youtube logo
The Internet, web 2.0 and the tourism industry
Learn what Web 2.0 means and the key considerations for your website
11 20 mins pdf youtube logo
Target market 101
Put yourself in a traveller's shoes
12 25 mins pdf youtube logo
Website 101: visual design and content
Essentials for a great looking website
13 15 mins pdf youtube logo
Website 101: usability and technology
Essentials for an easy to use website
14 15 mins pdf youtube logo
What is a content management system?
The fundamentals of a good CMS and how it saves you time
15 10 mins pdf youtube logo
Images 101
Basics of creating and using images
16 15 mins pdf youtube logo
Video for your website
Create an effective short video for your website
16a 40 mins pdf youtube logo
Security and backups
Don't lose your online materials
18 15 mins pdf youtube logo

Search engine optimisation
It's not good having a great website that no one can find. Discover the keys to being found on search engines.
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Search engines 101
How search engines work
19 10 mins pdf youtube logo
Critical components of optimising a website
Successfully optimise your website
20 25 mins pdf youtube logo
Keywords
How key are keywords and how to use them for your website
21 20 mins pdf youtube logo
Understanding inbound links to my site
Types of inbound links and what influences their value
22 20 mins pdf youtube logo
Sourcing inbound links
Looking for links to your website and how to find them
23 20 min pdf youtube logo
Travel and Tourism links
Sites that could provide relevant inbound links to your website
23a 10 min pdf youtube logo

E-marketing
This module includes paying for advertising on websites, sending email offers and using the ATDW to market yourself through multiple distributors.
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Bringing people to my site with e-marketing
Once your site is optimised it's time to bring people to your site
24 15 mins pdf youtube logo
Converting a Prospect
Convert a guest to your website into a sales prospect
24a 10 mins pdf youtube logo
Email marketing
The steps and protocols around email marketing
25 15 mins pdf youtube logo
Pay per click 101
Search engine marketing and how is it cost-effective
26 10 mins  pdf youtube logo
Setting up a PPC campaign with Google AdWords
Gives you knowledge required to set up a PPC campaign
27 25 mins pdf youtube logo
Australian Tourism Data Warehouse
Taking advantage of the government's online marketing tool
31 15 mins pdf youtube logo
Tourism Exchange Australia
Selling your inventory online through TXA
32 15 mins pdf youtube logo
Google Tools
Reviews different Google tools and how to use them
33 25 mins pdf youtube logo

Online Booking
This module covers the basics of what online bookings are as well as how to sell your product online.
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Online booking systems 101
What are they?
34 25 mins pdf youtube logo
Online booking systems: advanced
Using booking systems and which ones to use
35 20 mins pdf youtube logo

Analysis and statistics
Gain valuable insight into who is visiting your website and when
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Tracking and reporting
Finding out what traffic you are getting to your website
36 10 mins pdf youtube logo
Google Analytics
Gaining perspective through Google statistics tool
37 20 mins pdf youtube logo
Online Distribution
Find out what online distributions are and the many channels that are available to you
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Online Distribution 101
Gaining perspective through Google statistics tool
38 40 mins pdf youtube logo
Online Distribution Advanced
Compare online distribution channels and work out what is best for your business
39 20 mins pdf youtube logo

Social Media
Learn about daily deal websites and what to pay attention to successfully use them for your tourism business
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Social media for tourism
What networks should you join and why
40 20 mins pdf Coming Soon!
Daily Deals and The Groupon Phenomena
This tutorial explains how deals and discount voucher promotion websites work and will help you decide whether they can benefit your tourism business
41 20 mins pdf Coming Soon!
Online Tourism Communities
This tutorial highlights how tourism operators can engage in online communities to grow their knowledge and business
42 15 mins pdf Coming Soon!
Facebook for tourism
Learn how to use Facebook as it is the most popular social network with a user base of over 750 million. It is vital for your business to manage a managed Facebook page.
43 25 mins pdf Coming Soon!
Twitter for tourism
Twitter is a great tool for business looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character limit you can direct traffic to your business and join in on the conversation
44 25 mins pdf Coming Soon!
Online reputation management
Managing customer review is imperative in order to not only improve but to simply lift your business' reputation. If you turn a blind eye you risk losing business. This tutorial will provide assistance with assessing and managing your customer reviews.
45 15 mins pdf Coming Soon!
TripAdvisor for tourism
TripAdvisor is an excellent tool for tourism business as it allows for strong reputation management. Learn why you should have a TripAdvisor account and how to set up
46 25 mins pdf Coming Soon!
YouTube and video hosting sites
Videos should form a key part of your online strategy. This tutorial covers the different sites allowing you to host your videos and market your business online.
47 25 mins pdf Coming Soon!
Flickr and photo hosting sites
Learn which sites to use to give more exposure to your photos, how to optimise them for search and what an image strategy entails
48 40 mins pdf Coming Soon!
Blogging for tourism
Blogging is one of the most effective forms of e-marketing. This tutorial reviews what blogs are, and provide guidance on how to embrace blogging for your business
49 30 mins pdf Coming Soon!
Mobile technology for Tourism
Mobile technology is fast becoming vital for tourism business. This tutorial explains how travellers are using smart phones and how you can meet their needs.
50 25 mins pdf Coming Soon!
Glossary
Explanation of the terminology and acronyms used throughout the tutorials.
Tutorial no. Reading
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Glossary
Terminology and acronyms




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Last Updated ( Monday, 21 November 2011 )