Tourism Victoria, in partnership with other state tourism organisations through the Australian Tourism Data Warehouse (ATDW), has produced a series of online marketing tutorials for tourism operators.

The Online Marketing e-kit covers everything from the basics of developing a good web site to advanced topics like search engine marketing and online product distribution.

You'll also:

• get step-by-step lessons on e-marketing
• find out what resources are available to you
• gain a greater understanding of ATDW
• find out what TXA is and its benefits

How to access the Tourism e-kit

The e-kit is completely free and can be downloaded in print or video format below.

You can download each tutorial individually or download the entire e-kit as a single file if you have a broadband internet connection.

Hard copies can be ordered from TAFE SA and cost $80 for the colour version, or $33 for Black and White.

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Got a few minutes? We would like to know if you find the Tourism e-kit valuable. Please provide us with some feedback by .

The basics What can I benefit from the internet and how do I use it to my advantage.	Tutorial no.	Reading time	Click to Download	Click to view video
Internet: Planning my success Find out how travellers book online and what to do to be successful online	1	15 mins	pdf
Initial Assessment of my website A short questionnaire that shows you the health of your website.	2	15 mins	pdf
Web Strategy; assessment and components This fact sheet will help you assess your e-readiness level.	3	25 mins	pdf
Web strategy; cost and timings How much does it cost to have a successful online strategy	4	25 mins	pdf
Finding a good web professional There are many out there but who are the good ones	5	25 mins	pdf
Planning for a new website Essential steps when planning a new website or re-designing	6	5 mins	pdf
Email best practices What is the email etiquette	7	10 mins	pdf

Website Creating a website that consumers will want to stay at can be difficult. Find out some simple steps to making a great website.	Tutorial no.	Reading time	Click to Download	Click to view video
Registering a domain name 101 Where to go and comparisons	8	15 mins	pdf
Domain name: advanced Re-directing pages and more	9	10 mins	pdf
Organising hosting for my site Who will mind your website in cyberspace	10	20 mins	pdf
The Internet, web 2.0 and the tourism industry Learn what Web 2.0 means and the key considerations for your website	11	20 mins	pdf
Target market 101 Put yourself in a traveller's shoes	12	25 mins	pdf
Website 101: visual design and content Essentials for a great looking website	13	15 mins	pdf
Website 101: usability and technology Essentials for an easy to use website	14	15 mins	pdf
What is a content management system? The fundamentals of a good CMS and how it saves you time	15	10 mins	pdf
Images 101 Basics of creating and using images	16	15 mins	pdf
Video for your website Create an effective short video for your website	16a	40 mins	pdf
Security and backups Don't lose your online materials	18	15 mins	pdf

Search engine optimisation It's not good having a great website that no one can find. Discover the keys to being found on search engines.	Tutorial no.	Reading time	Click to Download	Click to view video
Search engines 101 How search engines work	19	10 mins	pdf
Critical components of optimising a website Successfully optimise your website	20	25 mins	pdf
Keywords How key are keywords and how to use them for your website	21	20 mins	pdf
Understanding inbound links to my site Types of inbound links and what influences their value	22	20 mins	pdf
Sourcing inbound links Looking for links to your website and how to find them	23	20 min	pdf
Travel and Tourism links Sites that could provide relevant inbound links to your website	23a	10 min	pdf

E-marketing This module includes paying for advertising on websites, sending email offers and using the ATDW to market yourself through multiple distributors.	Tutorial no.	Reading time	Click to Download	Click to view video
Bringing people to my site with e-marketing Once your site is optimised it's time to bring people to your site	24	15 mins	pdf
Converting a Prospect Convert a guest to your website into a sales prospect	24a	10 mins	pdf
Email marketing The steps and protocols around email marketing	25	15 mins	pdf
Pay per click 101 Search engine marketing and how is it cost-effective	26	10 mins	pdf
Setting up a PPC campaign with Google AdWords Gives you knowledge required to set up a PPC campaign	27	25 mins	pdf
Australian Tourism Data Warehouse Taking advantage of the government's online marketing tool	31	15 mins	pdf
Tourism Exchange Australia Selling your inventory online through TXA	32	15 mins	pdf
Google Tools Reviews different Google tools and how to use them	33	25 mins	pdf

Online Booking This module covers the basics of what online bookings are as well as how to sell your product online.	Tutorial no.	Reading time	Click to Download	Click to view video
Online booking systems 101 What are they?	34	25 mins	pdf
Online booking systems: advanced Using booking systems and which ones to use	35	20 mins	pdf

Analysis and statistics Gain valuable insight into who is visiting your website and when	Tutorial no.	Reading time	Click to Download	Click to view video
Tracking and reporting Finding out what traffic you are getting to your website	36	10 mins	pdf
Google Analytics Gaining perspective through Google statistics tool	37	20 mins	pdf

Online Distribution Find out what online distributions are and the many channels that are available to you	Tutorial no.	Reading time	Click to Download	Click to view video
Online Distribution 101 Gaining perspective through Google statistics tool	38	40 mins	pdf
Online Distribution Advanced Compare online distribution channels and work out what is best for your business	39	20 mins	pdf

	Note: All content on this website [both audio and visual] is protected worldwide by copyright and all other relevant laws. As each business situation is different no responsibility or representation is accepted or given for the use of content on this website and each user should take their own professional advice accordingly.