Tourism Victoria, in partnership with other state tourism organisations through the Australian Tourism Data Warehouse (ATDW), has produced a series of online marketing tutorials for tourism operators.

The Online Marketing e-kit covers everything from the basics of developing a good web site to advanced topics like search engine marketing and online product distribution.

You'll also:

• get step-by-step lessons on e-marketing
• find out what resources are available to you
• gain a greater understanding of ATDW
• find out what TXA is and its benefits

How to access the Tourism e-kit

The e-kit is free of charge and can be downloaded below.

You can download each tutorial individually or download the entire e-kit as a single file if you have a broadband internet connection.

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The complete Tourism e-kit	Tutorial no.	Reading time	Click to Download
Complete Tourism e-kit This download will deliver you all the tutorials detailed below in one document		11 Hours	8.8 Mb

The basics What can I benefit from the internet and how do I use it to my advantage.	Tutorial no.	Reading time	Click to Download
Internet: Planning my success Find out how travellers book online and what to do to be successful online	1	15 mins	621Kb
Initial Assessment of my website A short questionnaire that shows you the health of your website.	2	15 mins	226 Kb
Web Strategy; assessment and components This fact sheet will help you assess your e-readiness level.	3	25 mins	632 Kb
Web strategy; cost and timings How much does it cost to have a successful online strategy	4	25 mins	253 Kb
Finding a good web professional There are many out there but who are the good ones	5	25 mins	350 Kb
Planning for a new website Essential steps when planning a new website or re-designing	6	5 mins	309 Kb
Email best practices What is the email etiquette	7	10 mins	668 Kb

Website Creating a website that consumers will want to stay at can be difficult. Find out some simple steps to making a great website.	Tutorial no.	Reading time	Click to Download
Registering a domain name 101 Where to go and comparisons	8	15 mins	201 Kb
Domain name: advanced Re-directing pages and more	9	10 mins	145 Kb
Organising hosting for my site Who will mind your website in cyberspace	10	20 mins	203 Kb
The Internet, web 2.0 and the tourism industry Learn what Web 2.0 means and the key considerations for your website	11	20 mins	373 Kb
Target market 101 Put yourself in a traveller's shoes	12	25 mins	433 Kb
Website 101: visual design and content Essentials for a great looking website	13	15 mins	307 Kb
Website 101: usability and technology Essentials for an easy to use website	14	15 mins	222 Kb
What is a content management system? The fundamentals of a good CMS and how it saves you time	15	10 mins	160 Kb
Images 101 Basics of creating and using images	16	15 mins	485 Kb
Video for your website Create an effective short video for your website	16a	40 mins	827 Kb
Images: going online Includes and legalities and tips around using images online	17	25 mins	537 Kb
Security and backups Don't lose your online materials	18	15 mins	288 Kb

Search engine optimisation It's not good having a great website that no one can find. Discover the keys to being found on search engines.	Tutorial no.	Reading time	Click to Download
Search engines 101 How search engines work	19	10 mins	189 Kb
Critical components of optimising a website Successfully optimise your website	20	25 mins	446 Kb
Keywords How key are keywords and how to use them for your website	21	20 mins	308 Kb
Understanding inbound links to my site Types of inbound links and what influences their value	22	20 mins	199 Kb
Sourcing inbound links Looking for links to your website and how to find them	23	20 mins	333 Kb

E-marketing This module includes paying for advertising on websites, sending email offers and using the ATDW to market yourself through multiple distributors.	Tutorial no.	Reading time	Click to Download
Bringing people to my site with e-marketing Once your site is optimised it's time to bring people to your site	24	15 mins	208 Kb
Converting a Prospect Convert a guest to your website into a sales prospect	24a	10 mins	218 Kb
Email marketing The steps and protocols around email marketing	25	15 mins	213 Kb
Pay per click 101 Search engine marketing and how is it cost-effective	26	10 mins	229 Kb
Setting up a PPC campaign with Google AdWords Gives you knowledge required to set up a PPC campaign	27	25 mins	355 Kb
Social media for tourism What networks should you join and why	28	15 mins	421 Kb
Customer reviews and TripAdvisor The critical steps understanding reviews	29	15 mins	397 Kb
Blogging How to embrace blogging for your business	30	25 mins	381 Kb
Australian Tourism Data Warehouse Taking advantage of the government's online marketing tool	31	15 mins	227 Kb
Tourism Exchange Australia Selling your inventory online through TXA	32	15 mins	303 Kb
Google Tools Reviews different Google tools and how to use them	33	25 mins	413 Kb

Online Booking This module covers the basics of what online bookings are as well as how to sell your product online.	Tutorial no.	Reading time	Click to Download
Online booking systems 101 What are they?	34	25 mins	276 Kb
Online booking systems: advanced Using booking systems and which ones to use	35	20 mins	464 Kb

Analysis and statistics Gain valuable insight into who is visiting your website and when	Tutorial no.	Reading time	Click to Download
Tracking and reporting Finding out what traffic you are getting to your website	36	10 mins	227 Kb
Google Analytics Gaining perspective through Google statistics tool	37	20 mins	221 Kb

Online Distribution Find out what online distributions are and the many channels that are available to you	Tutorial no.	Reading time	Click to Download
Online Distribution 101 Gaining perspective through Google statistics tool	38	40 mins	232 Kb
Online Distribution Advanced Compare online distribution channels and work out what is best for your business	39	20 mins	157 Kb

Glossary Explanation of the terminology and acronyms used throughout the tutorials.	Tutorial no.	Reading time	Click to Download
Glossary Terminology and acronyms			191 Kb

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