Tourism Victoria, in partnership with other government tourism organisations through the Australian Tourism Data Warehouse (ATDW), has produced a series of online marketing tutorials for tourism operators.

The Tourism e-kit covers everything from the basics of developing a good web site to advanced topics like search engine marketing and online product distribution.

You'll also:

• get step-by-step lessons on e-marketing
• find out what resources are available to you
• gain a greater understanding of ATDW
• find out about Australia’s national, inclusive booking exchange called Tourism Exchange Australia (TXA) and its benefits.

The e-kit is completely free and can be downloaded in print or video format. The entire e-kit can be downloaded as a single file or a series of individual tutorials. 

Hard copies can be ordered from TAFE SA and cost $80 for the colour version, or $33 for Black and White.

Download the Tourism e-kit