You have just completed your marketing plan and one of your aims is to achieve positive media coverage in the next 12 months. How do you achieve publicity? What do you need to do for media to take note of your business/product/service?

This Media Guide is geared to help you understand what the media is, how it works and how you can better promote your product, service or event through a variety of media channels.

While Tourism Victoria’s Public Relations team generates significant amounts of free and positive publicity for Victoria’s tourism industry, it is impossible for the unit to highlight every operator, event or place. It is impor tant therefore, for individual operators to generate their own media publicity.

Tourism Victoria makes no guarantees but is hopeful that this guide will assist you in gaining effective media coverage.

Working With The Media - A Practical Media Guide (258kb)