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"Ladies Prefer Melbourne" campaignAfter Melbourne won an award as the most popular “ladies holiday destination” in a media poll in China in late 2008, Tourism Victoria implemented a major integrated campaign targeting the emerging ladies segment. The media poll was conducted by “Pin Wei”, a leading lifestyle magazine distributed nationally around China. The campaign focused on Melbourne and Victoria's strengths in the food & wine, shopping and spa segments. The campaign also combined Tourism Victoria's PR, trade and consumer marketing activities and leverages partnerships with selected travel agents and Australian cosmetics brand 'Natio'. |
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| Last Updated ( Friday, 24 July 2009 ) |


