Tourism Victoria has recently increased the number of online opportunities available for marketing domestically and internationally via the consumer website visitvictoria.com and e-marketing campaign activity.

This initiative, part of the Regional Marketing Program, provides a range of affordable opportunities for listed Victorian tourism operators to further promote visitation and online interaction with consumers. In addition to the direct traffic from visitvictoria.com, these e-marketing opportunities are only available to operators listed on visitvictoria.com.

Deals and packages

Special deals are a key element of travel marketing. Visitvictoria.com has always featured deals. However, improvements to the website design now allow for more prominent visual promotion of deals throughout the site. During 2007-08 operators have the opportunity to promote deals and packages via visitvictoria.com. Deals will be featured on your listing page and promoted on the relevant regional gateway page. All deals will be fully searchable on visitvictoria.com enabling consumers to find your business faster and with more incentive. Additional promotion will be via a Victoria-wide deals page and regional deals gateway page. Contact your Regional Campaign Committee for further details and pricing.

View a sample Deals and Packages page

Accommodation Features

The main accommodation page on visitvictoria.com is consistently one of the most popular pages on the website, receiving more than 37,000 views per month. A strictly limited number of opportunities for accommodation operators are available. Contact your Regional Campaign Committee for further details and pricing.

Exclusive E-newsletter Deals

E-newsletters deliver relevant information, news and exclusive deals to a valuable audience, who have requested specific travel information via email. In addition to having your deal listed on visitvictoria.com opportunities will be available to further promote your deal in a regional e-newsletter sent to this select consumer database each quarter. Contact your Regional Campaign Committee for further details and pricing.

Search Engine Optimisation (SEO)

Search engines are key to driving traffic to your website. Almost three quarters of traffic to visitvictoria.com is generated by search engine referrals. One of the key factors in optimising your website is ensuring that larger sites link to you. A listing on visitvictoria.com includes a link to your own website providing an increased search ranking and more prominent position for your site on search engines such as Google. Optimisation is one of the key benefits of a visitvictoria.com listing and will drive increased visitation to your website.