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Events Marketing

Tourism Victoria Events Program

Tourism Victoria is committed to ensuring that Victoria remains Australia's events state. Tourism Victoria's Events Strategy assists with increasing visitation, length of stay and the level of visitor satisfaction with events throughout the state. Tourism Victoria's Events Program assists those events which provide, or have the potential to provide, tourism-related benefits to the State. 

Events Tourism Market Profile (164kb)

Tourism Victoria Events Program Guidelines

Country Victoria Events Program

Tourism Victoria recognises that many regional events do not meet the current assessment criteria for cooperative marketing assistance through Tourism Victoria’s Events Program. It also recognises that some of these events have the potential to develop into significant regional events able to attract large numbers of intrastate and interstate visitors (and to some extent international visitors, although this is not essential).

The Country Victoria Events Program provides funding to assist with this development. There are two rounds of funding per year, on 1 April and 1 October. Applicants are encouraged to submit their application at least 6 months prior to the event.

Country Victoria Events Program (66kb)

Tourism Victoria encourages event organisers to consider initiatives which minimise the environmental impact of the event and enhance the visitor experience.

For information on environmentally sustainable event practices visit:
http://www.slf.org.au/eventplanner/ 

Last Updated ( Friday, 29 May 2009 )