‘Inspired by Gippsland’ positions the region as one with diverse and inspiring natural experiences. It aims to encourage visitors from Melbourne and Canberra to tour and explore Gippsland by car.

The campaign challenges some current perceptions of the region as a purely coastal holiday experience, by depicting inland landscapes.

This campaign uses magazine and press advertising and online mediums.

View Gippsland tourism information online at visitvictoria.com/gippsland.