Our entire region shares the strapline; "Nature’s invigorating journey."

A coastal sanctuary of contrasting natural beauty,where unexpected hinterland waterfall walks reveal dappled lush forests at the edge of lively salt-washed villages. And rugged oceanic splendour and raw seascapes draw you along a rambling stretch of natural therapy.

The creative idea of this campaign demonstrates that stress washes overboard as you coast the endless road. Fresh, salty air fills you with adventure. Iconic landscapes loom. And a sense of grandness, of freedom, sweeps in.

The key target markets for this campaign are the Socially Aware and Visible Achievement Roy Morgan Value Segments ™ (30-50 years without children) who are likely to be first time visitors to the region.

Refreshed in 2008 in-line with positioning determined through the Tourism Australia and Parks Victoria National Landscapes initiative, this campaign features print (press and magazines) and online advertising in the Melbourne, regional Victoria, South Australian and New South Wales markets.

View Great Ocean Road tourism information online at visitvictoria.com/greatoceanroad.