“Australian Open Tennis 2009”in Japan.

Tourism Victoria, Tennis Australia and Qantas Airways jointly conducted a promotion for “Australian Open Tennis 2009”in Japan. This promotion consisted of the production of a microsite and placement of a banner advertisement on a popular tennis site “Tennis 365”.

In addition, “Wilson” an official event sponsor supported this promotion by providing give-aways and event information at a trade seminar in Tokyo.

Both Qantas Holiday International (QHI) and HIS became the licensed tour operators for the Japan market. They produced travel packages including tickets to Australian Open Tennis.

http://style.qantas.jp/australianopen/about/