Tourism Victoria undertakes a wide range of marketing activities to meet its marketing goal of increasing visitor numbers, length of stay and visitor expenditure. It does this by positioning Victoria as a distinct and competitive tourist destination.

International Marketing

Victoria attracted 1.5 million international visitors last year. This section provides details on the International Marketing division, key contact details and a tradeshow calendar.

Domestic Marketing

Tourism Victoria is well known and well respected for its marketing campaigns. Find out more about them here.

Online Marketing

Tourism Victoria has developed improved campaign integration with the visitvictoria.com website, sophisticated e-marketing packages and a range of affordable opportunities for listed Victorian tourism operators.

Online Booking Program

Tourism Victoria is engaged in a four year program to accelerate the adoption of online booking in the tourism industry. This section explains what we are doing and how operators and industry can get involved.

Events marketing

Tourism Victoria’s Events Program helps with development and marketing of appropriate events in Melbourne and regional Victoria. Learn more about the different funding programs here.

Trade Marketing

Marketing Opportunities

Tourism Victoria offers a range of marketing opportunities for the Victorian tourism industry. This section includes the Marketing Opportunities Guide, which is updated biannually, information on marketing your business online and details on how to become involved in the familiarisations program

Market Segments

Tourism Victoria has a team dedicated to developing and marketing the State’s key products strengths. This section features market segment plans, product information and product fact sheets.