G'day USA Melbourne Launch

The fifth G'Day USA Australia Week will take place in Los Angeles and New York from 17-26 January 2008. The event has previously been launched in Sydney at the Park Hyatt, but Tourism Victoria negotiated with Tourism Australia for the 2008 event to be launched in Melbourne on 27 November 2007.

G'day USA raises Australia's commercial and cultural profile in America through a series of uniquely Australian events, showcasing key assets including Australia's tourism, trade and investment, food and wine, film, arts, fashion and indigenous culture.

The launch was covered by Channel Nine's Today show with live crosses from Richard Wilkins.  The celebrity guest was Shannon Bennett from Vue du Monde. He and Neil Perry from Rockpool  will attend Australia Week in Los Angeles and New York.