The Phillip Island campaign positions Phillip Island as a destination providing a wide range of nature-based activities and a host of accommodation, attractions and events.

The campaign targets young couples as well as the traditional family market. It seeks to raise awareness of the area’s tourism attractions, encourage visitors to Phillip Island during traditionally quieter periods and increase the length of time visitors spend in the region.

The campaign aims to broaden consumer perceptions of the island away from just beaches, motorbikes and penguins – though these are integral to Phillip Island’s appeal.

View Phillip Island tourism information online at visitvictoria.com/phillipisland.