Tourism and Major Events Minister, Tim Holding launched the new tourism campaign for the Grampians at Brambuk National Park and Cultural Centre in May.

With the tagline Space to breathe, the campaign entices visitors to escape the pressures of modern life and reinvigorate their mind, spirit and relationships in the wide open spaces of the beautiful Grampians region.

“The Grampians region offers a fantastic range of attractions and events – whether you are interested in nature-based activities, history and heritage, relaxation or adventure,” Mr Holding said.

“The new campaign highlights these attractions by presenting a place away from the hustle and bustle of our busy lives, where you can soak up the serenity and beauty of the region.”

As well as featuring the magnificent National Park and surrounding State Parks, the campaign also encourages visitors to explore the villages of Halls Gap, Dunkeld, Wartook, Pomonol, Hamilton, Horsham, Stawell and Ararat.

The advertisements will feature in various media outlets across South Australia and Victoria including on radio, in newspapers, online, outdoor and at the cinema.

The Grampians brand campaign was developed by Tourism Victoria and Grampians Marketing Incorporated and funded through the Victorian Government’s bushfire recovery and regional marketing funds.

View the Grampians tourism information online at visitvictoria.com/grampians.