With the tagline Space to breathe, the campaign entices visitors to escape the pressures of modern life and reinvigorate their mind, spirit and relationships in the wide open spaces of the beautiful Grampians region.

As well as featuring the magnificent National Park and surrounding State Parks, the campaign also encourages visitors to explore the villages of Halls Gap, Dunkeld, Wartook, Pomonol, Hamilton, Horsham, Stawell and Ararat.

The advertisements will feature in various media outlets across South Australia and Victoria including on radio, in newspapers, online, outdoor and at the cinema.

The Grampians brand campaign was developed by Tourism Victoria and Grampians Marketing Incorporated and funded through the Victorian Government’s bushfire recovery and regional marketing funds.

View the Grampians tourism information online at visitvictoria.com.