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Welcome to Tourism Victoria’s corporate site
Your window to tourism and travel industry news, advice and resources.
1000 reasons to vote for your best tourism experience
Victorians have the opportunity to cast their vote to determine the winners of two new People’s Choice awards in this year’s RACV Victorian Tourism Awards. Voters will have the chance to win one of three $1000 RACV Travel vouchers. Read the media release or see racv.com.au/travel
Emirates to bring more visitors to Victoria
Emirates and Tourism Victoria will undertake joint marketing activities and advertising campaigns to attract more people to Victoria from key international markets. Read the media release
Tourism Excellence
Tourism Excellence is a series of modules designed to help tourism businesses and destinations get the best from their workforce, deliver the best possible visitor experience, grow tourism by working together, and ensure a sustainable industry. More
RACV Victorian Tourism Awards
Achieving an accolade in the RACV Victorian Tourism Awards will give your business a valuable marketing advantage. More Online Booking Program
Consumers want to purchase tourism products online, in real time, all the time. To increase the number of operators offering online booking we have launched the Online Booking Made Easy guide. More
Latest Victorian visitor results
Latest results indicate that international overnight visitors to Victoria have stayed longer and spent more than ever before. The latest results from the International Visitor Survey for the year ending March 2010 indicate that international overnight visitation to Victoria increased by 4.2% to 1.54 million visitors. International expenditure in Victoria also grew by 4.3% to $3.8 billion during the same period.
The latest National Visitor Survey results show that Victoria recorded a 2.0% increase in domestic visitor nights for the year ending March 2010, outperforming the national average (-1.3%). However, both domestic overnight visitors and expenditure in Victoria declined. Over the same period domestic daytrip visitation to and within Victoria increased by 10.7% to 38.3 million daytrips, outperforming the national average (+8.7%).For more on our research data see the Facts and Figures section.