Tourism Victoria: Industry website

Familiarisations provide cost-effective marketing for operators and regions. This is a unique opportunity for maximum product/region exposure to international media and travel trade. Media familiarisations generate publicity worth millions of dollars annually in print and broadcast media.

Trade familiarisations provide the opportunity for retail and wholesale agents to experience Melbourne and Victoria first hand, assisting them to promote products or regions and possibly secure inclusion in trade marketing campaigns/brochures.

To understand the publicity generated by various trade/media familiarisations, please visit mediaresults.tourismvictoria.com.au and register to browse through media clippings both within Australia and Internationally.

Contact: Peter Janssen