Put Victoria on Your Table
Melbourne Food and Wine, the organisers of Melbourne Food and Wine Festival, and the Victorian Wine Industry Association (VWIA) have joined forces to launch "Put Victoria on Your Table", a new state-wide campaign that aims to encourage consumption of and consumer loyalty to the food and wine of Victoria.
Showcasing the state's bounty across Melbourne and regional Victoria, promotional activity for the campaign will span events such as Cellar Door in Crown Palladium (Sunday 26 July) and The Age Good Food Guide Winter Restaurant Express (26 July - 9 August), to in-store wine tastings across Victoria and a special Pies & Pinots promotion throughout participating pubs and hotels.
Victorians will be urged to eat, drink and shop where they see the Put Victoria on Your Table logo, which includes produce markets, wine retail outlets and restaurants and cafe menus.
Sponsored by Regional Development Victoria, "Put Victoria on Your Table" will run from 26 July to 9 August 2009.
For further information: www.melbournefoodandwine.com.au
Media contact: Sally Brown, Melbourne Food and Wine, Ph: (03) 9823 6113 or email: .(JavaScript must be enabled to view this email address)